Persuading with numbers sue hum

Creative Process

Write three to six paragraphs on each of the two essay questions below:

One ( 20 Points) How have your views on creativity been changed by this course, by your engagement with course materials and/or by your work in this course? Or take another approach, perhaps one that argues the course reinforced views you already held, or did nothing to add to or change your views of creativity. You may respond creatively and/or refer to readings as you choose.

Two (20 Points)

All three required course texts discuss the role of "imagination" in terms of inspiration for, and development of creativity in human societies. Briefly, discuss how each of these texts offer differing views of imagination as essential to creativity. Cite at least one passage from each text to support your view about creativity and imagination.

"Reflect on your own creativity. Where does imagination come into play in your own sense of personal creativity? What does it mean for you to be imaginative, to imagine and what sorts of experiences, objects or processes inspire you to be imaginative?

CREATIVITY

FLOW AND THE PSYCHOLOGY OF DISCOVERY AND INVENTION

MIHALY CSIKSZENTMIHALYI

CONTENTS

Acknowledgments

One: Setting the Stage

PART I THE CREATIVE PROCESS

Two: Where Is Creativity?

Three: The Creative Personality

Four: The Work of Creativity

Five: The Flow of Creativity

Six: Creative Surroundings

PART II THE LIVES

Seven: The Early Years

Eight: The Later Years

Nine: Creative Aging

PART III DOMAINS OF CREATIVITY

Ten: The Domain of the Word

Eleven: The Domain of Life

Twelve: The Domain of the Future

Thirteen: The Making of Culture

Fourteen: Enhancing Personal Creativity

Appendix A: Brief Biographical Sketches of the Respondents Who Were Interviewed for This Study

Appendix B: Interview Protocol Used in the Study

Notes

References

Searchable Terms

About the Author

Other Books by Mihaly Csikszentmihalyi

Copyright

About the Publisher

ACKNOWLEDGMENTS

The idea for this book emerged in a conversation with Larry Cremin, then president of the Spencer Foundation. We agreed that it would be important to study creativity as a process that unfolds over a lifetime, and that no systematic studies of living creative individuals existed. With its customary vision, the Spencer Foundation then financed a research project, which was to last four years, to remedy this gap in our understanding. Without this grant the laborious task of collecting, transcribing, and analyzing the lengthy interviews would have been impossible.

The other contribution without which this book could not have been written is the assistance of the ninety-one respondents whose interviews form the bulk of the book. All of them are extremely busy individuals, whose time is literally invaluable—thus I deeply appreciate their availability for the lengthy interviews. It is indeed difficult to express my gratitude for their help, and I can only hope that they will find the results were worth their time.

A number of graduate students helped with this project and often contributed creatively to it. Several have written or coauthored articles about the project in professional journals. Especially important were four of my students who have been involved in the project since its inception and who have since earned their doctorates: Kevin Rathunde, Keith Sawyer, Jeanne Nakamura, and Carol Mockros. The others who took an active part are listed among the interviewers in appendix A, which describes the sample.

While we collected and analyzed the data, I had many opportunities to

consult with fellow scholars whose specialty is creativity. I should mention at the very least Howard Gardner, David Feldman, Howard Gruber, Istvan Magyari-Beck, Vera John-Steiner, Dean Simonton, Robert Sternberg, and Mark Runco—all of whom contributed, knowingly or not, to the development of ideas in this book.

Several colleagues helped with earlier drafts of the manuscript. I am particularly glad to acknowledge the inspiration and critique of my old friend Howard Gardner, of Harvard University. As usual, his comments have been exactly on target. William Damon, of Brown University, made several excellent suggestions that helped reorganize the contents of the volume. Benö Csapó, from the University of Szeged, Hungary, brought a different cultural perspective to the work.

Three chapters of the book were drafted while I was a guest of the Rockefeller Foundation in its Italian Center at Bellagio. The rest were written while I was a fellow at the Center for Advanced Studies in the Behavioral Sciences in Palo Alto, with support from the John D. and Catherine T. MacArthur Foundation grant #8900078, and the National Science Foundation grant #SBR–9022192. I am grateful to them for the opportunity to concentrate on the manuscript without the usual interruptions—and in such glorious surroundings.

In the later stages of the work, Isabella Selega, who had the good grace to consent to marry me some thirty years ago, oversaw the editing of the manuscript and many other important details. She did the same when I wrote my doctoral dissertation in 1965 on the same topic. It is difficult for me to admit how much of whatever I have accomplished in the years in between I owe to her loving, if critical, help.

None of the shortcomings of this book should be attributed to any of those mentioned here, except myself. For whatever is good in it, however, I thank them deeply.

ONE

SETTING THE STAGE

This book is about creativity, based on histories of contemporary people who know about it firsthand. It starts with a description of what creativity is, it reviews the way creative people work and live, and it ends with ideas about how to make your life more like that of the creative exemplars I studied. There are no simple solutions in these pages and a few unfamiliar ideas. The real story of creativity is more difficult and strange than many overly optimistic accounts have claimed. For one thing, as I will try to show, an idea or product that deserves the label “creative” arises from the synergy of many sources and not only from the mind of a single person. It is easier to enhance creativity by changing conditions in the environment than by trying to make people think more creatively. And a genuinely creative accomplishment is almost never the result of a sudden insight, a lightbulb flashing on in the dark, but comes after years of hard work.

Creativity is a central source of meaning in our lives for several reasons. Here I want to mention only the two main ones. First, most of the things that are interesting, important, and human are the results of creativity. We share 98 percent of our genetic makeup with chimpanzees. What makes us different —our language, values, artistic expression, scientific understanding, and technology—is the result of individual ingenuity that was recognized, rewarded, and transmitted through learning. Without creativity, it would be

difficult indeed to distinguish humans from apes.

The second reason creativity is so fascinating is that when we are involved in it, we feel that we are living more fully than during the rest of life. The excitement of the artist at the easel or the scientist in the lab comes close to the ideal fulfillment we all hope to get from life, and so rarely do. Perhaps only sex, sports, music, and religious ecstasy—even when these experiences remain fleeting and leave no trace—provide as profound a sense of being part of an entity greater than ourselves. But creativity also leaves an outcome that adds to the richness and complexity of the future.

An excerpt from one of the interviews on which this book is based may give a concrete idea of the joy involved in the creative endeavor, as well as the risks and hardships involved. The speaker is Vera Rubin, an astronomer who has contributed greatly to our knowledge about the dynamics of galaxies. She describes her recent discovery that stars belonging to a galaxy do not all rotate in the same direction; the orbits can circle either clockwise or counterclockwise on the same galactic plane. As is the case with many discoveries, this one was not planned. It was the result of an accidental observation of two pictures of the spectral analysis of the same galaxy obtained a year apart. By comparing the faint spectral lines indicating the positions of stars in the two pictures, Rubin noted that some had moved in one direction during the interval of time, and others had moved in the opposite direction. Rubin was lucky to be among the first cohort of astronomers to have access to such clear spectral analyses of nearby galaxies —a few years earlier, the details would not have been visible. But she could use this luck only because she had been, for years, deeply involved with the small details of the movements of stars. The finding was possible because the astronomer was interested in galaxies for their own sake, not because she wanted to prove a theory or make a name for herself. Here is her story:

It takes a lot of courage to be a research scientist. It really does. I mean, you invest an enormous amount of yourself, your life, your time, and nothing may come of it. You could spend five years working on a problem and it could be wrong before you are done. Or someone might make a discovery just as you are finishing that could make it all wrong. That’s a very real possibility. I guess I have been lucky. Initially I went

into this [career] feeling very much that my role as an astronomer, as an observer, was just to gather very good data. I just looked upon my role as that of gathering valuable data for the astronomical community, and in most cases it turned out to be more than that. I wouldn’t be disappointed if it were only that. But discoveries are always nice. I just discovered something this spring that’s enchanting, and I remember how fun it was.

With one of the postdocs, a young fellow, I was making a study of galaxies in the Virgo cluster. This is the biggest large cluster near us. Well, what I’ve learned in looking at these nearby clusters is that, in fact, I have enjoyed very much learning the details of each galaxy.

I mean, I have almost gotten more interested in just their [individual traits], because these galaxies are close to us—well, close to us on a universal scale. This is the first time that I have ever had a large sample of galaxies all of which were close enough so that I could see lots of little details, and I have found that very strange things are happening near the centers of many of these galaxies—very rapid rotations, little discs, all kinds of interesting things—I have sort of gotten hung up on these little interesting things. So, having studied and measured them all and trying to decide what to do because it was such a vast quantity of interesting data, I realized that some of them were more interesting than others for all kinds of reasons, which I won’t go into. So I decided that I would write up first those that had the most interesting central properties (which really had nothing to do with why I started the program), and I realized that there were twenty or thirty that were just very interesting, and I picked fourteen. I decided to write a paper on these fourteen interesting galaxies. They all have very rapidly rotating cores and lots of gas and other things.

Well, one of them was unusually interesting. I first took a spectrum of it in 1989 and then another in 1990. So I had two spectra of these objects and I had probably not measured them until 1990 or 1991. At first I didn’t quite understand why it was so interesting, but it was unlike anything that I had ever seen. You know, in a galaxy, or in a spiral or disc galaxy, almost all of the stars are orbiting in a plane around the center. Well, I finally decided that in this galaxy some of the stars were going one way and some of the stars were going the other way; some were going

clockwise and some were going counterclockwise. But I only had two spectra and one wasn’t so good, so I would alternately believe it and not believe it. I mean, I would think about writing this one up alone and then I would think that the spectra were not good enough, and then I would show it to my colleagues and they would believe it and they could see two lines, or they couldn’t, and I would worry about whether the sky was doing something funny. So I decided, because the 1991 applications for using the main telescopes had already passed, that in the spring of ’92 I would go and get another spectrum. But then I had an idea. Because there were some very peculiar things on the spectrum and I suddenly…I don’t know…months were taken up in trying to understand what I was looking at. I do the thinking in the other room. I sit in front of this very exotic TV screen next to a computer, but it gives me the images of these spectra very carefully and I can play with them. And I don’t know, one day I just decided that I had to understand what this complexity was that I was looking at and I made sketches on a piece of paper and suddenly I understood it all. I have no other way of describing it. It was exquisitely clear. I don’t know why I hadn’t done this two years earlier.

And then in the spring I went observing, so I asked one of my colleagues here to come observing with me. He and I occasionally do things together. We had three nights. On two of them we never opened the telescope, and the third night was a terrible night but we got a little. We got enough on this galaxy that it sort of confirmed it. But on the other hand it really didn’t matter because by then I already knew that everything was right.

So that’s the story. And it’s fun, great fun, to come upon something new. This spring I had to give a talk at Harvard and of course I stuck this in, and in fact it was confirmed two days later by astronomers who had spectra of this galaxy but had not [analyzed them].

This account telescopes years of hard work, doubt, and confusion. When all goes well, the drudgery is redeemed by success. What is remembered are the high points: the burning curiosity, the wonder at a mystery about to reveal itself, the delight at stumbling on a solution that makes an unsuspected order visible. The many years of tedious calculations are vindicated by the burst of

new knowledge. But even without success, creative persons find joy in a job well done. Learning for its own sake is rewarding even if it fails to result in a public discovery. How and why this happens is one of the central questions this book explores.

EVOLUTION IN BIOLOGY AND IN CULTURE

For most of human history, creativity was held to be a prerogative of supreme beings. Religions the world over are based on origin myths in which one or more gods shaped the heavens, the earth, and the waters. Somewhere along the line they also created men and women—puny, helpless things subject to the wrath of the gods. It was only very recently in the history of the human race that the tables were reversed: It was now men and women who were the creators and gods the figments of their imagination. Whether this started in Greece or China two and a half millennia ago, or in Florence two thousand years later, does not matter much. The fact is that it happened quite recently in the multimillion-year history of the race.

So we switched our views of the relationship between gods and humans. It is not so difficult to see why this happened. When the first myths of creation arose, humans were indeed helpless, at the mercy of cold, hunger, wild beasts, and one another. They had no idea how to explain the great forces they saw around them—the rising and setting of the sun, the wheeling stars, the alternating seasons. Awe suffused their groping for a foothold in this mysterious world. Then, slowly at first, and with increasing speed in the last thousand years or so, we began to understand how things work—from microbes to planets, from the circulation of the blood to ocean tides—and humans no longer seemed so helpless after all. Great machines were built, energies harnessed, the entire face of the earth transformed by human craft and appetite. It is not surprising that as we ride the crest of evolution we have taken over the title of creator.

Whether this transformation will help the human race or cause its downfall is not yet clear. It would help if we realized the awesome responsibility of this new role. The gods of the ancients, like Shiva, like Yehova, were both builders and destroyers. The universe endured in a

precarious balance between their mercy and their wrath. The world we inhabit today also teeters between becoming either the lovely garden or the barren desert that our contrary impulses strive to bring about. The desert is likely to prevail if we ignore the potential for destruction our stewardship implies and go on abusing blindly our new-won powers.

While we cannot foresee the eventual results of creativity—of the attempt to impose our desires on reality, to become the main power that decides the destiny of every form of life on the planet—at least we can try to understand better what this force is and how it works. Because for better or for worse, our future is now closely tied to human creativity. The result will be determined in large part by our dreams and by the struggle to make them real.

This book, which attempts to bring together thirty years of research on how creative people live and work, is an effort to make more understandable the mysterious process by which men and women come up with new ideas and new things. My work in this area has convinced me that creativity cannot be understood by looking only at the people who appear to make it happen. Just as the sound of a tree crashing in the forest is unheard if nobody is there to hear it, so creative ideas vanish unless there is a receptive audience to record and implement them. And without the assessment of competent outsiders, there is no reliable way to decide whether the claims of a self- styled creative person are valid.

According to this view, creativity results from the interaction of a system composed of three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain, and a field of experts who recognize and validate the innovation. All three are necessary for a creative idea, product, or discovery to take place. For instance, in Vera Rubin’s account of her astronomical discovery, it is impossible to imagine it without access to the huge amount of information about celestial motions that has been collecting for centuries, without access to the institutions that control modern large telescopes, without the critical skepticism and eventual support of other astronomers. In my view these are not incidental contributors to individual originality but essential components of the creative process, on a par with the individual’s own contributions. For this reason, in this book I devote almost as much attention to the domain and to the field as to the

individual creative persons.

Creativity is the cultural equivalent of the process of genetic changes that result in biological evolution, where random variations take place in the chemistry of our chromosomes, below the threshold of consciousness. These changes result in the sudden appearance of a new physical characteristic in a child, and if the trait is an improvement over what existed before, it will have a greater chance to be transmitted to the child’s descendants. Most new traits do not improve survival chances and may disappear after a few generations. But a few do, and it is these that account for biological evolution.

In cultural evolution there are no mechanisms equivalent to genes and chromosomes. Therefore, a new idea or invention is not automatically passed on to the next generation. Instructions for how to use fire, or the wheel, or atomic energy are not built into the nervous system of the children born after such discoveries. Each child has to learn them again from the start. The analogy to genes in the evolution of culture are memes, or units of information that we must learn if culture is to continue. Languages, numbers, theories, songs, recipes, laws, and values are all memes that we pass on to our children so that they will be remembered. It is these memes that a creative person changes, and if enough of the right people see the change as an improvement, it will become part of the culture.

Therefore, to understand creativity it is not enough to study the individuals who seem most responsible for a novel idea or a new thing. Their contribution, while necessary and important, is only a link in a chain, a phase in a process. To say that Thomas Edison invented electricity or that Albert Einstein discovered relativity is a convenient simplification. It satisfies our ancient predilection for stories that are easy to comprehend and involve superhuman heroes. But Edison’s or Einstein’s discoveries would be inconceivable without the prior knowledge, without the intellectual and social network that stimulated their thinking, and without the social mechanisms that recognized and spread their innovations. To say that the theory of relativity was created by Einstein is like saying that it is the spark that is responsible for the fire. The spark is necessary, but without air and tinder there would be no flame.

This book is not about the neat things children often say, or the creativity

all of us share just because we have a mind and we can think. It does not deal with great ideas for clinching business deals, new ways for baking stuffed artichokes, or original ways of decorating the living room for a party. These are examples of creativity with a small c, which is an important ingredient of everyday life, one that we definitely should try to enhance. But to do so well it is necessary first to understand Creativity—and that is what this book tries to accomplish.

ATTENTION AND CREATIVITY

Creativity, at least as I deal with it in this book, is a process by which a symbolic domain in the culture is changed. New songs, new ideas, new machines are what creativity is about. But because these changes do not happen automatically as in biological evolution, it is necessary to consider the price we must pay for creativity to occur. It takes effort to change traditions. For example, memes must be learned before they can be changed: A musician must learn the musical tradition, the notation system, the way instruments are played before she can think of writing a new song; before an inventor can improve on airplane design he has to learn physics, aerodynamics, and why birds don’t fall out of the sky.

If we want to learn anything, we must pay attention to the information to be learned. And attention is a limited resource: There is just so much information we can process at any given time. Exactly how much we don’t know, but it is clear that, for instance, we cannot learn physics and music at the same time. Nor can we learn well while we do the other things that need to be done and require attention, like taking a shower, dressing, cooking breakfast, driving a car, talking to our spouse, and so forth. The point is, a great deal of our limited supply of attention is committed to the tasks of surviving from one day to the next. Over an entire lifetime, the amount of attention left over for learning a symbolic domain—such as music or physics —is a fraction of this already small amount.

Some important consequences follow logically from these simple premises. To achieve creativity in an existing domain, there must be surplus attention available. This is why such centers of creativity as Greece in the

fifth century B.C., Florence in the fifteenth century, and Paris in the nineteenth century tended to be places where wealth allowed individuals to learn and to experiment above and beyond what was necessary for survival. It also seems true that centers of creativity tend to be at the intersection of different cultures, where beliefs, lifestyles, and knowledge mingle and allow individuals to see new combinations of ideas with greater ease. In cultures that are uniform and rigid, it takes a greater investment of attention to achieve new ways of thinking. In other words, creativity is more likely in places where new ideas require less effort to be perceived.

As cultures evolve, it becomes increasingly difficult to master more than one domain of knowledge. Nobody knows who the last Renaissance man really was, but sometime after Leonardo da Vinci it became impossible to learn enough about all of the arts and the sciences to be an expert in more than a small fraction of them. Domains have split into subdomains, and a mathematician who has mastered algebra may not know much about number theory, combinatorix, topology—and vice versa. Whereas in the past an artist typically painted, sculpted, cast gold, and designed buildings, now all of these special skills tend to be acquired by different people.

Therefore, it follows that as culture evolves, specialized knowledge will be favored over generalized knowledge. To see why this must be so, let us assume that there are three persons, one who studies physics, one who studies music, and one who studies both. Other things being equal, the person who studies both music and physics will have to split his or her attention between two symbolic domains, while the other two can focus theirs exclusively on a single domain. Consequently, the two specialized individuals can learn their domains in greater depth, and their expertise will be preferred over that of the generalist. With time, specialists are bound to take over leadership and control of the various institutions of culture.

Of course, this trend toward specialization is not necessarily a good thing. It can easily lead to a cultural fragmentation such as described in the biblical story of the building of the Tower of Babel. Also, as the rest of this book amply demonstrates, creativity generally involves crossing the boundaries of domains, so that, for instance, a chemist who adopts quantum mechanics from physics and applies it to molecular bonds can make a more substantive

contribution to chemistry than one who stays exclusively within the bounds of chemistry. Yet at the same time it is important to recognize that given how little attention we have to work with, and given the increasing amounts of information that are constantly being added to domains, specialization seems inevitable. This trend might be reversible, but only if we make a conscious effort to find an alternative; left to itself, it is bound to continue.

Another consequence of limited attention is that creative individuals are often considered odd—or even arrogant, selfish, and ruthless. It is important to keep in mind that these are not traits of creative people, but traits that the rest of us attribute to them on the basis of our perceptions. When we meet a person who focuses all of his attention on physics or music and ignores us and forgets our names, we call that person “arrogant” even though he may be extremely humble and friendly if he could only spare attention from his pursuit. If that person is so taken with his domain that he fails to take our wishes into account we call him “insensitive” or “selfish” even though such attitudes are far from his mind. Similarly, if he pursues his work regardless of other people’s plans, we call him “ruthless.” Yet it is practically impossible to learn a domain deeply enough to make a change in it without dedicating all of one’s attention to it and thereby appearing to be arrogant, selfish, and ruthless to those who believe they have a right to the creative person’s attention.

In fact, creative people are neither single-minded, specialized, nor selfish. Indeed, they seem to be the opposite: They love to make connections with adjacent areas of knowledge. They tend to be—in principle—caring and sensitive. Yet the demands of their role inevitably push them toward specialization and selfishness. Of the many paradoxes of creativity, this is perhaps the most difficult to avoid.

WHAT’S THE GOOD OF STUDYING CREATIVITY?

There are two main reasons why looking closely at the lives of creative individuals and the contexts of their accomplishments is useful. The first is the most obvious one: The results of creativity enrich the culture and so they indirectly improve the quality of all our lives. But we may also learn from this knowledge how to make our own lives directly more interesting and

productive. In the last chapter of this volume I summarize what this study suggests for enriching anyone’s everyday existence.

Some people argue that studying creativity is an elite distraction from the more pressing problems confronting us. We should focus all our energies on combating overpopulation, poverty, or mental retardation instead. A concern for creativity is an unnecessary luxury, according to this argument. But this position is somewhat shortsighted. First of all, workable new solutions to poverty or overpopulation will not appear magically by themselves. Problems are solved only when we devote a great deal of attention to them and in a creative way. Second, to have a good life, it is not enough to remove what is wrong from it. We also need a positive goal, otherwise why keep going? Creativity is one answer to that question: It provides one of the most exciting models for living. Psychologists have learned much about how healthy human beings think and feel from studying pathological cases. Brain- damaged patients, neurotics, and delinquents have provided contrasts against which normal functioning may better be understood. But we have learned little from the other end of the continuum, from people who are extraordinary in some positive sense. Yet if we wish to find out what might be missing from our lives, it makes sense to study lives that are rich and fulfilling. This is one of the main reasons for writing the book: to understand better a way of being that is more satisfying than most lives typically are.

Each of us is born with two contradictory sets of instructions: a conservative tendency, made up of instincts for self-preservation, self- aggrandizement, and saving energy, and an expansive tendency made up of instincts for exploring, for enjoying novelty and risk—the curiosity that leads to creativity belongs to this set. We need both of these programs. But whereas the first tendency requires little encouragement or support from outside to motivate behavior, the second can wilt if it is not cultivated. If too few opportunities for curiosity are available, if too many obstacles are placed in the way of risk and exploration, the motivation to engage in creative behavior is easily extinguished.

You would think that given its importance, creativity would have a high priority among our concerns. And in fact there is a lot of lip service paid to it. But if we look at the reality, we see a different picture. Basic scientific

research is minimized in favor of immediate practical applications. The arts are increasingly seen as dispensable luxuries that must prove their worth in the impersonal mass market. In one company after another, as downsizing continues, one hears CEOs report that this is not an age for innovators but for bookkeepers, not a climate for building and risking but for cutting expenses. Yet as economic competition heats up around the globe, exactly the opposite strategy is needed.

And what holds true for the sciences, the arts, and for the economy also applies to education. When school budgets tighten and test scores wobble, more and more schools opt for dispensing with frills—usually with the arts and extracurricular activities—so as to focus instead on the so-called basics. This would not be bad if the “three Rs” were taught in ways that encouraged originality and creative thinking; unfortunately, they rarely are. Students generally find the basic academic subjects threatening or dull; their chance of using their minds in creative ways comes from working on the student paper, the drama club, or the orchestra. So if the next generation is to face the future with zest and self-confidence, we must educate them to be original as well as competent.

HOW THE STUDY WAS CONDUCTED

Between 1990 and 1995 I and my students at the University of Chicago videotaped interviews with a group of ninety-one exceptional individuals. The in-depth analysis of these interviews helps illustrate what creative people are like, how the creative process works, and what conditions encourage or hinder the generation of original ideas.

There were three main conditions for selecting respondents: The person had to have made a difference to a major domain of culture—one of the sciences, the arts, business, government, or human well-being in general; he or she had to be still actively involved in that domain (or a different one); and he or she had to be at least sixty years old (in a very few cases, when circumstances warranted, we interviewed respondents who were a bit younger). A list of the respondents interviewed thus far is in appendix A.

The selection process was slow and lengthy. I set out to interview equal numbers of men and women who met our criteria. A further desideratum was to get as wide a representation of cultural backgrounds as possible. With these conditions in mind, I began generating lists of people who met these attributes. In this task I availed myself of the best advice of colleagues and experts in different disciplines. After a while the graduate students involved in the project also suggested names, and other leads were provided by the respondents after each interview, producing what is sometimes called a “snowball sample.”

When the research team agreed that the achievements of a person nominated for the sample warranted inclusion, he or she was sent a letter that explained the study and requested participation. If there was no response within three weeks or so, we repeated the request, and then tried to contact the person by phone. Of the 275 persons initially contacted, a little over a third declined, the same number accepted, and a quarter did not respond or could not be traced. Those who accepted included many individuals whose creativity had been widely recognized; there were fourteen Nobel prizes shared among the respondents (four in physics, four in chemistry, two in literature, two in physiology or medicine, and one each in peace and in economics). Most of the others’ accomplishments were of the same order, even if they were not as widely recognized.

A few declined for health reasons, many more because they could not spare the time. The secretary to novelist Saul Bellow wrote: “Mr. Bellow informed me that he remains creative in the second half of life, at least in part, because he does not allow himself to be the object of other people’s ‘studies.’ In any event, he’s gone for the summer.” The photographer Richard Avedon just scrawled the answer “Sorry—too little time left!” The secretary of composer George Ligeti had this to say:

He is creative and, because of this, totally overworked. Therefore, the very reason you wish to study his creative process is also the reason why he (unfortunately) does not have the time to help you in this study. He would also like to add that he cannot answer your letter personally because he is trying desperately to finish a Violin Concerto which will be premiered in the Fall. He hopes very much you will understand.

Mr. Ligeti would like to add that he finds your project extremely interesting and would be very curious to read the results.

Occasionally the refusal was due to the belief that studying creativity is a waste of time. Poet and novelist Czeslaw Milosz wrote back: “I am skeptical as to the investigation of creativity and I do not feel inclined to submit myself to interviews on that subject. I guess I suspect some methodological errors at the basis of all discussions about ‘creativity.’” The novelist Norman Mailer replied: “I’m sorry but I never agree to be interviewed on the process of work. Heisenberg’s principle of uncertainty applies.” Peter Drucker, the management expert and professor of Oriental art, excused himself in these terms:

I am greatly honored and flattered by your kind letter of February 14th—for I have admired you and your work for many years, and I have learned much from it. But, my dear Professor Csikszentmihalyi, I am afraid I have to disappoint you. I could not possibly answer your questions. I am told I am creative—I don’t know what that means…. I just keep on plodding….

…I hope you will not think me presumptuous or rude if I say that one of the secrets of productivity (in which I believe whereas I do not believe in creativity) is to have a VERY BIG waste paper basket to take care of ALL invitations such as yours—productivity in my experience consists of NOT doing anything that helps the work of other people but to spend all one’s time on the work the Good Lord has fitted one to do, and to do well.