Pestle and swot ananlysis

Word limit: 2,000 words (+/- 10%), Microsoft Word format, 12-point font, 1.5 spacing.

The word limit does not include the title page, executive summary, illustrations, figures and the reference list
Scenario: You are a marketing consultant working for a company in the tourism industry (see below). This industry is the total of all businesses "that directly provide goods or services to facilitate business, pleasure and leisure activities away from the home environment" (Destination NSW, 2013). It is critical that you gain a solid understanding of the industry in which your company currently operates in to ensure you present a well-informed business strategy for your new product launch (see Assessment 4).

Students are required to develop critical thinking and research skills while at university. Therefore, it is expected that students will be able to identify, and use, credible, reliable and appropriate sources of information. This task requires you to find data that is relevant and then put it into context as you explain why the data is important (i.e. the ‘so what’ factor) to your chosen brand. It is not good practice, nor is it acceptable, to use SWOT and/or PESTELE analyses conducted by third parties. Examples of third-party sources that absolutely should not be used include, but are not limited to, websites such as www.swotandpestle.com, www.mbaskool.com, etc. We are only interested in your research, ideas, insights, arguments and analysis. The rule-of-thumb is simple - if you did not conduct your own analysis, we do not want to read it. On the other hand, sources such as IBISWorld, MarketLine, Australian Financial Review, ABC News, or even www.statista.com, may prove useful when researching current trends within society and your chosen brand and are absolutely credible and objective sources.

Step 2: For this third assessment, students will choose one of the following companies: BreakFree Australia, Dreamworld Australia, P&O Cruises Australia or Sea Life Australia. You will conduct an industry analysis on the current 'tourism' marketplace in Australia as you are looking to launch a brand extension via a new product (see Assessment 4) in the near future into the Australian marketplace. You must remember to focus on the Australian marketplace, consumers and business operations (if applicable) of your chosen organisation.

Your PESTELE/SWOT Analysis should follow the structure explained here.

Step 3: For more information watch the video presentation on Assessment 3 below.

Video 1: All Students - Assessment 3 Walkthrough [this will be uploaded after the third MS Teams online session]

Launch external tool

Step 4: This assignment is worth 35% of the overall mark for SBL1300 and will be assessed using the marking rubric. Please see the marking rubric for the PESTELE/SWOT Analysis.
Step 5: Use the link on this page to submit your PESTLE/SWOT Analysis.

Resources

ECU Library Database
APA 7th Referencing Guide
Academic Integrity