Prizm zip code analysis

Companies use many tools to learn more about the specific market segments they plan to target. An example of one of those tools is PRIZM. Visit ZIP Code Look-Up and search by a ZIP code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. Review which segments are assigned to the area, and read about two of them. In your post, share the two segments assigned to the area. Describe the attributes of these segments and what strategies marketers should use if they were trying to reach someone in this area. In your responses to your classmates, compare segments and draw similarities and differences between the marketing strategies.

05 Country Squires

Wealthy Middle Age Family Mix
The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort.

Social Group: 11 Landed Gentry Lifestage Group: 04 Accumulated Wealth

2017 Statistics

· US Households: 2,860,168 (2.32%)

· Median Household Income: $110,571

Lifestyle & Media Traits

· Owns a Volkswagen

· Eats at Dunkin Donuts

· Shops at Pottery Barn

· Plays golf

· Stays at Spring Hill Suites

Demographics Traits

· Urbanicity: Town

· Income: Wealthy

· Household Technology: Above Average

· Income Producing Assets: Elite

09 Big Fish, Small Pond

Upscale Mature Mostly w/o Kids
Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology.

2017 Statistics

· US Households: 2,008,816 (1.63%)

· Median Household Income: $91,380

Lifestyle & Media Traits

· Owns a Subaru

· Eats at Ruby Tuesday

· Shops at Lands' End

· Follows PGA/LPGA

· Stays at Spring Hill Suites

Demographics Traits

· Urbanicity: Town

· Income: Upscale

· Household Technology: Average

· Income Producing Assets: Elite

· Age Ranges: Age 65+

· Presence of Kids: Mostly w/o Kids

· Homeownership: Homeowners

· Employment Levels: Mostly Retired

· Education Levels: Graduate Plus

This is where I live and work. Lookout Mountain, TN is a very wealthy community dating back centuries. Part of my job is business development, which includes a large marketing component. Consumers in this area tend to snub their noses at commercial establishments over their preferred local businesses. Because it is an older community as a general rule, print media is one of the best methods of marketing as “the mountain keeps to itself.” Consumers in this area prefer high end merchandise but also put a significant value on the service and support behind what they are purchasing.

The Country Squires demographic makes me chuckle because Chattanooga, TN is home to the VW manufacturing plant, and the CEO of VM America has a home on the top of Lookout Mountain – there are as many VW’s on the road here as there are highline cars.

Companies use many tools to lear

n more about the specific market segments they plan to target. An

example of one of those tools is PRIZM. Visit

ZIP Code Look

-

Up

and search by a ZIP code of your choice.

Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or

Manchester, NH, 03101. Review which segments are assigned to the area, and read about two of the

m.

In your post, share the two segments assigned to the area. Describe the attributes of these segments

and what strategies marketers should use if they were trying to reach someone in this area.

In your responses to your classmates, compare segments and

draw similarities and differences between