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ProActiv primary target is between the ages of 24 and 65. They are female urban professionals with at least some college. This consumer has an active lifestyle. They are concerned about social and environmental issues. Mind and body wellness are important to them. They belong to a health club; take yoga, Pilate's or tai chi lessons. The effects of aging and the maintenance of a youthful appearance are a part of their life.
The secondary target market is females between the ages of 18 and 30, at both secondary and post-secondary education levels. Students and recent graduates, located in major urban markets are important for this target market because the majority of students are situated in the more populated areas of cities. This target market would be more inclined to utilize untraditional media for information, in the way of social media and online advertisements
The third market that is trying to be reached is professional single men between the ages of 20-45 with a gross household income of $45,000 to $85,000. These men are concerned with impressing not only the opposite sex, but their employers within the workplace. These professionals earn middle to upper class incomes and live in urban and suburban areas. They are trendsetters that want to be the first out of their friends to try new products.
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