Promotion and the product life cycle mkt/571

Promotion and the Product Life Cycle Grading Guide

MKT/571 Version 9

4

image1.png

Promotion and the Product Life Cycle Grading Guide

MKT/571 Version 9

Marketing

Copyright

Copyright © 2016 by University of Phoenix. All rights reserved.

University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.

Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.

Edited in accordance with University of Phoenix® editorial standards and practices.

Individual Assignment: Promotion and the Product Life Cycle
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a promotion strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Grading Guide
Content

Met

Partially Met

Not Met

Comments:

Student’s product strategy addresses at least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).

Student’s product strategy addresses how he/she will measure (what metrics will be used to determine success or failure) the marketing activities.

Student’s product strategy includes the creation of at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights his/her product. Student has 2-3 sentences about each media method (i.e. one paragraph of what he/she would do, not how to do it). Student does not use the Facebook example provided here:

· Product and Promotion:

· Integrated Marketing Communication

· Advertising Strategy/Objectives

· Push and Pull

· Media Strategy

· Advertising Execution

· Direct Marketing

· Public Relations/Strategies

· Positioning

Student’s product strategy addresses three elements of the Product and Promotion List provided in the assignment.

The product strategy is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.

Total Available

Total Earned

3.5

#/3.5

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

1.5

#/1.5

Assignment Total

#

5

#/5

Additional comments: