Promotional strategy presentation mkt 421

Promotional Strategy Presentation

* This assignment will only need 4 slides with one reference, on business determined by group. Once handshake made will give details of product and company info.

* Work must be 100% original.

* Grading guide included.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

Explain your promotional strategy for your product or service.
Include how you will use at least three of the following elements:
Advertising
Public relations
Digital marketing, including social media
Sales promotion
Direct marketing
Event marketing
Outdoor
Develop an initial budget for your plan.
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
Provide justification for your choices.
Explain the evaluation and control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Promotional Strategy Presentation Grading Guide

MKT/421 Version 15

1

Individual Assignment: Promotional Strategy Presentation

Purpose of Assignment

Differentiating your goods or services from the competition is a key factor in marketing success. A perceptual map shows companies where their product or service is positioned in the minds of the buyer, and lays the foundation for a company to develop an optimal positioning strategy and determine how they will place their product to compete best against other firms in the marketplace.

Resources Required

Marketing Chapter 8, Marketing Chapter 9 (Figure 9-11 example positioning map), Prince Sports Video

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

Compile the information presented in your previous papers.

Explain your promotional strategy for your product or service.

Include at least 3 of the following elements:

Advertising

Public relations

Digital marketing, including social media

Sales promotion

Direct marketing

Event marketing

Outdoor advertising

Include an initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year and justify your choices.

Explain the evaluation and control methods you will use to measure the success of your plan.

Create a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker notes or a Prezi® presentation with narration.

Total Available

Total Earned

7

#/X

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The presentation—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

In narration, paragraph and sentence transitions are present, logical, and maintain the flow throughout the presentation.

In narration, sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

3

#/X

Assignment Total

#

10

#/X