Promotional strategy presentation mkt 421

Promotional Strategy PresentationPromotional Strategy Presentation

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

Explain your promotional strategy for your product or service.
Include how you will use at least three of the following elements:
Advertising
Public relations
Digital marketing, including social media
Sales promotion
Direct marketing
Event marketing
Outdoor
Develop an initial budget for your plan.
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
Provide justification for your choices.

Trish Kiebach, Tori Barrett, Kris Wightman,

MKT/421

February 20, 2017

Instructor Tina White Potter

Promotional Strategy

“Samsung uses multiple forms of promotions. Samsung as a company believes in pulling the customer to themselves through advertising but at the same time uses strong tactics to push the product to the customer through sales promotions” (Bhasin, 2016).

Index

Summary

Promotional Strategy

Promotional Elements

Budget

Pie Chart

Promotional Strategy Justifications

Evaluation & Control Methods

Conclusion

References

Summary

Promotional Strategy

Samsung Smart TV

Increase the sales of the product: discounts, free viewing or trial runs, or other incentives like contests or giveaways.

Internet/social media advertisement, special promotional events, commercials &/or radio broadcastings, newspapers &/or magazines to advertise the product.

Price matching and product differentiation.

Promotional Elements

Advertising

News Release

Television spots

Digital Marketing

Social Media ads (Facebook, Twitter)

YouTube

The promotional elements that will be used to market the Smart TV apps will include the following: 1) advertising. Using a news release, television spots, and magazine ads featuring the new features of Smart TV; 2) Digital marketing. Using the social media sites such as Facebook and Twitter will allow the product to be introduced to a wider market, and the ability to click on the ad to check out the new features will enable a more interactive approach to marketing. It also allows excited consumers the opportunity to share the Facebook page of the product, reaching more viewers. YouTube ads promoting the product will also reach a large audience; 3) Sales promotions. In store promotions featuring the product and the new app will attract new consumers to the product. Stores that should promote the product should be Best Buy, Sears, and other major department or electronic stores (Kerin, 2015).

6

Promotional Elements (cont’d)

Sales Promotions

Personal in store promotion

Discounts and coupons

Direct Marketing

Direct mail to consumers

Email discounts to current customers

Sales promotions should also include temporary discounts during holiday weekends, and coupons to further promote the Smart TV app. 4) Direct marketing will send mailers to a random sampling of an area, promoting the product and possibly offering a temporary discount. Emailing frequent consumers of Best Buy and other major electronic/technology stores will announce the latest app to consumers who already purchased a Smart TV or showed interest in the product (Kerin, 2015).

7

Budget

Budget Pie Chart

Promotional Strategy Justifications

Evaluation & Control Methods

Evaluation & Control Methods (cont’d)

Conclusion

references cited

Bhasin, H. (2016, August 6). Marketing Mix of Samsung - 4P of Samsung. Marketing 91. Retrieved from http://www.marketing91.com/marketing-mix-of-samsung/

Kerin, R., Hartley, S., & Rudelius, W. (2015). Marketing. (12th ed.). New York, New York: McGraw-Hill.