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ELEVENTH EDITION

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. The eleventh edition of Exploring Strategy has been comprehensively updated to help you:

• Understand clearly the key concepts and tools of strategic management • Explore hot topics, including business models, corporate governance, innovation and

entrepreneurship

• Learn from case studies on world-famous organisations such as Alibaba, Apple, H&M, Ryanair, Airbnb and Manchester United FC

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

EXPLORING STRATEGY ELEVENTH EDITION

www.pearson-books.com

TEXT AND CASES

TEXT AND CASES

TEXT AND CASES

‘Exploring Strategy has had a world-wide impact as a text in strategic management and unusually has achieved this notable position with the very best of European scholarship and writing. The approach to strategy is inclusive; the writing is direct and accessible; the case examples are vivid and contemporary; and the material in the book is always being updated.’ Andrew Pettigrew, Emeritus Professor of Strategy and Organisation, Saïd Business School, University of Oxford

‘Exploring Strategy stands out as an excellent textbook on strategic management that covers all the basics yet, unlike other texts, adds onto this a coverage of strategy process and the practice of strategy. This coverage of both analytical and managerial aspects of strategy makes it a highly relevant text for both undergraduate and MBA students. A welcome inclusion to this edition is the feature “Thinking Differently” which is about cutting- edge theory related to each chapter of the book.’ Julia Balogun, Professor of Strategic Management and Director of University of Liverpool Management School

‘The book provides a very well-structured, comprehensive, and clear overview of the art of strategic management, using many up-to-date real-world case studies from renowned companies and providing useful online resources for teachers. As such, the book is engaging, accessible and certainly one of the most “classroom ready” texts on strategy. It is a must-have for students, scholars, and practitioners.’ Dr Florian Kapmeier, Professor for Strategy and International Project Management, Reutlingen University, ESB Business School

‘When teaching and learning with this book, strategy comes alive! Exploring Strategy addresses the fascinating issues of “strategy in action”. As strategic change is everywhere nowadays, this textbook provides unique and invaluable insights for the men and women who are daily involved in the processes and practice of strategizing.’ Linda Rouleau, Professor of Management, HEC Montréal

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WELCOME TO

EXPLORING STRATEGY

Strategy is a crucial subject. It’s about the development, success and failure of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or tomorrow, you will be involved in shaping, implementing or communicat- ing these strategies.

Our primary aim with Exploring Strategy is to give you a comprehensive understanding of the issues and techniques of strategy. We can also help you get a great final result in your course. You can make the most of the text by:

● Exploring hot topics in cutting-edge issues such as competition, corporate governance, innovation and entrepreneurship and strategy in practice.

● Engaging with our new ‘Thinking Differently’ sections to access novel and distinctive perspectives on core themes in strategy.

● Using the ‘strategy lenses’ to think critically and originally about key topics and to set you on your way to better grades in your assignments and exams.

● Pursuing some of the recommended readings at the end of each chapter. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work.