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Compare and contrast Publix against its new competitors in Richmond, Virginia, to get a sense of the industry environment. Based on your analysis, what is Publix doing right that gives the firm a competitive advantage? What could Publix learn from competitors?
Publix is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it uses to be a low-cost leader. What are some of the risks of this strategy?
In 2003, Publix was a first mover in offering a grocery delivery service, called Publix Direct, but the new service failed. Now that competitors have recently succeeded with this service, Publix is trying again. Do you think Publix will succeed or fail? Explain your answer.
Publix employees routinely demonstrate an entrepreneurial mindset. Describe at least two examples of trends in the external environment that Publix has turned into entrepreneurial opportunities and answered with innovations.
Will Publix’s partnership strategy with Instacart allow it to meet the online challenge? Does the company need to increase investment in its Aprons meal kit and prepared foods or should it focus more on expanding higher-margin private label products and organic offerings? Basically, how can Publix position itself for continued growth when faced with this challenging business environment? Explain your answer.
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