Puregym organisational structure

BPP Coursework Cover Sheet

Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.

Programme MSC Management

Module name International Marketing and Sales (IMS)

Schedule Term October – December 2019

Student Reference Number (SRN)

Report/Assignment Title

Date of Submission

(Please attach the confirmation of any extension received)

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology.

The word count, excluding contents table, bibliography and appendices, is ___ words.

Student Reference Number: Date:

By submitting this coursework you agree to all rules and regulations of BPP regarding assessments

and awards for programmes. Please note, submission is your declaration you are fit to sit.

BPP University reserves the right to use all submitted work for educational purposes and may

request that work be published for a wider audience.

BPP School of Business and Technology

MSc Management

Internation Marketing and Sales (IMS)

Coursework Assessment Brief

Submission deadline: 25th August 2020 by 23:59

Submission mode: Turnitin online access

1. General Assessment Guidance

 Your summative assessment for this module is made up of this submission which accounts for

100% of the marks

 The deadline for submission is 25th August 2020 by23:59 Please note late submissions will not

be marked.

 You are required to submit all elements of your assessment via Turnitin online access. Only

submissions made via the specified mode will be accepted and hard copies or any other digital

form of submissions (like via email or pen drive etc.) will not be accepted.

 For coursework, the submission word limit is 4,000 words. You must comply with the word count

guidelines. You may submit LESS than 4,000 words but not more. Word Count guidelines can be

found on your programme home page and the coursework submission page.

 Do not put your name or contact details anywhere on your submission. You should only put

your student registration number (SRN) which will ensure your submission is recognised in the

marking process.

 A total of 100 marks are available for this module assessment, and you are required to achieve

minimum 50% to pass this module.

 You are required to use only Harvard Referencing System in your submission. Any content which

is already published by other author(s) and is not referenced will be considered as a case of

plagiarism.

You can find further information on Harvard Referencing in the online library on the VLE. You can

use the following link to access this information: http://bpp.libguides.com/Home/StudySupport

 BPP University has a strict policy regarding authenticity of assessments. In proven instances of

plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to

read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which

are available on VLE in the Academic registry section.

 You should include a completed copy of the Assignment Cover sheet. Any submission without

this completed Assignment Cover sheet may be considered invalid and not marked.

http://bpp.libguides.com/Home/StudySupport
2. Assessment Outline

MSc Management: International Marketing and Sales

(IMS) Summative Assessment

Assessment background and aims:

Students must achieve a pass in the following element to pass the module, which accounts

for 100% of the module marks. The assignment will take the form of a 3,500 word individual

International Marketing Plan for the international expansion of a company (80% marks) and

a 500 word report on a popular and respected marketing model (20% marks). Thus there

are two tasks that need to be completed as part of the summative brief:

 Task One: You are required to complete a well thought out and justified International

Marketing Plan, which focusses on the practical implementation issues facing the

organisation rather than on repeating the course material and theory. However,

theory should be a foundation which supports and explains why you propose a

particular action. You should remember that this is an advanced (Masters) course

and your plan should reflect this through high standards of detailed content and the

quality of your recommendations which should be fully justified.

The general approach to constructing an International Marketing Plan will be taught

throughout the available teaching sessions using case studies.

 Task Two: A 500 word report on the Uppsala marketing model (refer to the brief

below).

 Assessment brief:

Case Study – PureGym

PureGym is the UK’s leading gym operator providing low-cost fitness facilities across more

than 200 sites.

The business was launched in 2009, introducing a flexible model where members pay an

average £20 per month and have no contract commitment (PureGym 2018). Most of the

gyms are open 24 hours a day and offer a full range of up-to-date cardio fitness equipment,

fixed-resistance and free weights. In addition, members have access to more than 50 group

classes each week included in their fee.

PureGym positions itself as the customers’ gym of choice at the low end of the market. To

this end, PureGym’s facilities only include the essentials: there are no swimming pools or

saunas and no beauty therapy options. (HelloGenious.co.uk)

PureGym focus is a great place to work out. Members will only find the things they’re likely

to use and only pay for those, too. There are no receptionists or sign-up departments.

Instead, PureGym offer online registration and booking service, which gives members 24-

hour access to a gym and none of the extras. Permanent staff numbers are relatively low

and all the Personal Trainers are self-employed.

CEO Humphrey Cobbold, commenting on their current position suggests, “While we may be

leading the market today, we’re not complacent. We know we’re only as good as our

members last visit so every day we try a little harder to be the best.”

To assist you, the details below provide up-to-date information of the UK fitness sector to

enable a better understanding of PureGym’s current operating environment

UK Gym / fitness sector.