Select a company they are interested in analyzing

Instructions:

At the very beginning of the five-week session, students will select a company they are interested in analyzing.* Choose a company founded and headquartered in the United States that has a prominent international presence in business. Suggestions could include McDonald's, Nike, Disney, Ford Motor Company, or United Airlines, among others. This company could be either a public or private firm. If the student chooses a private company, however, relevant marketing data and information must be readily available in order to complete the project. The final project includes global research so make sure to  adhere to the guidelines outlined for your future success. Students will then analyze and present on each of the “Four Ps of Marketing” in the following order:

• Module/Week 1, Product: Students will provide an overview of the firm’s primary product(s) and/or service(s). (Have your company chosen and product(s) identified to discuss the first night of class)


• Module/Week 2, Price: Students will provide a breakdown of the firm’s pricing strategy and revenue model(s).


• Module/Week 3, Place: Students will provide an overview of how the firm moves goods and services to customers.


• Module/Week 4, Promotion: Finally, students will provide an overview of the firm’s promotional strategy.

The company is APPLE INC.

Students will present their findings in class and be prepared to discuss this information with peers and their instructor. Students will also prepare and submit a one page summary of their weekly findings, including two APA-cited sources used to prepare the overview. It must be noted that these weekly projects are not based solely on the opinions and observations of the students, but a combination of research, observation, analysis, and summation of a variety of sources. These weekly projects will serve as the basis for the final project in this course. Professional business writing is expected.

Online – Presentations will be recorded and uploaded to Canvas along with the written summary.

*If you are in a face-to-face course you will need instructor approval for the business you select to avoid duplicate presentations. Do this a couple of days before class so you have time to prepare your information. Your instructor can make suggestions if you are having difficulty thinking of a company.