Service Management

Strategic Service Vision  (Individual)

Many organisations face choices regarding the types of services they   wish to offer and to whom, and the operational procedures they employ. Strategic Frameworks are sometimes used to assist in these decisions. Using your company's strategic service vision as a template and relevant strategic service management frameworks, provide an overview of your organisation, its ‘target market segments’ and its service concept’. In addition to the above, the following questions should be addressed:

• Outline your core and      peripheral services that make up the bundle of services you will offer to      your customers.


• Provide a description of the      proposed servicescape. 


• The service sector is now a      key generator of economic prosperity in many countries. However, changes      in the context in which businesses operate are having an impact on their      ability to provide this economic wealth. Using online articles and      newspieces published in the past three years, identify three current      issues that would impact on your specific organisation. You will need to      include evidence of these in your bibliography.


• Using a range of sources of information,      including both media articles and academic literature as supporting      evidence, identify and evaluate four factors that you think will impact on      your business in the future

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Guidelines to your Strategic Service Vision report

This assessment is designed as an experiential learning exercise by having you apply theoretical concepts to a potential real-world situation in a critical manner. You should adopt the mindset of real business owner/investor for the organisation you have selected to base your report on.

Your strategic service vision report must be presented using academic report format. It should conform to the following format and should also include a professionally laid out the table of contents prior to the executive summary. 

Executive summary (This does not count towards the word count of the report).

Section one – Introduction 

Section two– Organization Overview (Core and Peripheral Services and relevant Servicespace-both physical and digital)

Section three – Target market segments

Section four – Current and future implications (Important analytical part)

Section five – Service concept

Section six– Conclusion

Reference list

* Sections 2, 3 and 5 should utilise strategic service management frameworks

Word count: 2,000 words