Should cost be a factor in carmex prices

I’m trying to learn for my class and I’m stuck. Can you help?

Unit 5: Application Assignment
Unit Learning Outcomes
ULO 3: Analyze the objectives a firm has in setting prices and the constraints that restrict the range of prices a firm can charge. (CLO 1, 3 & 5)

ULO 4: Analyze how to establish the “approximate price level” using demand-oriented, cost-oriented, profit-oriented, and competition-oriented approaches. (CLO 3 & 5)

Introduction
If an organization is successful in creating customer value through a variety of marketing mix strategies, value must also be derived from pricing decisions. These decisions are determined by internal and external factors.

Directions
Mini-case studies: The students are expected to answer the questions associated with the case. These questions are intended to elicit thoughtful reactions to contemporary marketing strategy initiatives and challenges. The students are expected to carefully read the assignment instructions, then thoroughly and explicitly address each component of the corresponding case study questions.

The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone in any industry, as marketing decisions affect all levels and stakeholders within the organization and in the external marketplace/marketspace.

There is no minimum number of references that need to be utilized to support the completion of this assignment; however, it is generally understood that any good case study analysis will incorporate the appropriate quality and quantity of scholarly sources to support any suppositions and recommendations.

The submission will not exceed four (4) pages in length, excluding the title and references pages.

The document must adhere to the APA writing style.