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Assignment 2: Trade Allowances
Trade allowances are a common promotional practice. The most common are slotting allowances at supermarkets. Slotting allowances are fees that supermarkets charge brands to place their products on the supermarket's shelves. Discuss and evaluate the practice of slotting at supermarkets.
What are the criticisms of the practice of slotting at supermarkets?
What are the advantages of the practice of slotting?
Discuss some efforts that some retailers, including P&G, have taken to rectify trade allowance problems. Have they been successful?
Discuss the pros and cons of pay-for-performance programs.
Submit your answers in a three- to four-page Microsoft Word document. Use APA guidelines for your submission. Include a minimum of three peer reviewed articles for your paper.
Assignment 2 Grading Criteria
Maximum Points
Described and evaluated the practice of slotting at supermarkets.
10
Analyzed and explained the criticisms of the practice of slotting at supermarkets.
10
Analyzed and explained the advantages of the practice of slotting.
10
Discussed efforts from retailers to rectify trade allowance problems. Stated whether or not these efforts have been successful with justification.
10
Discussed the pros and cons of pay-for-performance programs.
5
Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
5
Total:
50
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