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16 TEAM DIGBY 3 Executive Summary Since the creation of Digby eight years ago, because of the government initiated split that created our five competitors, and us, Digby has sought to lead the sensors market as a broad cost leader. Targeting both the low-tech and high-tech markets using lower than average pricing while maintaining a critical eye on customer buying criteria to ensure we are meeting those needs. This document will provide overviews of Digby in areas including: Company Organization, where the executive leadership of the company is identified, along with descriptions regarding the structure used for decision-making amongst the leadership team. Competition, where the yearly performance results of our five competitors were analyzed, and how the results of those analyses affected the executive leadership’s decisions for each upcoming year for a total of 8 years. Key examples of data along with a SWOT analysis are provided. Industry Analysis, where the overall global sensor industry is explored to provide context in how well Digby is doing within the industry itself. A key data point is how well Digby is doing regarding profitability and how well we are keeping pace with industry growth. Detailed Results, where the last eight years of Digby performance numbers are put forth for your consideration. Results by year, for total sales, profits, and stock prices, along with other information including the “star” rating at the end of each year are provided. Each year will also include a summary of our leaderships thoughts on what worked well, and what did not. Strategic Recommendations, consisting of current executive leaderships strategy regarding the future of Digby. Recommendations are based on strategic planning and lessons TEAM DIGBY 4 learned over the past eight years. Actionable goals for the company are provided, along with insight into the market place and competitive and financial guidance based on research and facts. Team Effectiveness, where the overall ability of the current executive team to work together is reviewed. Several examples of teamwork are provided, and it is strongly encouraged that the same level of commitment between executives is maintained for the future to help ensure a solid foundation for Digby to continue to foster under. Team Charter Assessment, includes an overall review of the Digby team charter agreed upon at the founding of the company by each of the current executive team members. An analysis of our initial business strategy, market segment target, project management plan, conflict management plan, team rules, and code of ethics are discussed. Conclusion, where the overall success of the current Digby executive team is discussed, how the financials turned out, and most importantly any insight that we can provide based on lessons learned over a very fast eight years of leadership within the organization. It is our hope that our experience at Digby will act as a roadmap for the future, in how to achieve higher levels of success while keeping an eye on the mistakes we made, in hopes that you can then avoid making any of those in the future. Hindsight is 20/20, and our goal is to give you the best vision possible moving forward.