Snickers swot analysis

COMPANY PROFILE

Mars, Incorporated

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Mars, Incorporated TABLE OF CONTENTS

Mars, Incorporated © MarketLine

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TABLE OF CONTENTS

Company Overview ........................................................................................................3 Key Facts.........................................................................................................................3 SWOT Analysis ...............................................................................................................4

Mars, Incorporated Company Overview

Mars, Incorporated © MarketLine

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Company Overview

COMPANY OVERVIEW

Mars, Incorporated (Mars or 'the company') is involved in the manufacturing, distributing, and marketing of confectionery products, pet food, drinks and other food products. The company offers its products to distributors, specialty stores, retailers, and veterinary practices under several brands including M&M's, Snickers, Dove, Mars, Wrigley’s, Orbit, Extra, Pedigree, Whiskas, Royal Canin, Double mint, and TWIX. The company’s manufacturing and distribution facilities are spread across North America, Asia Pacific, Europe, Latin America and the Middle East. Mars also operates pet hospitals in the US and Canada. The company is headquartered in McLean, Virginia, the US.

The company generates revenues of $35,000 million annually. Mars is a privately-owned company and does not publish its financial results.

Key Facts

KEY FACTS

Head Office Mars, Incorporated 6885 Elm Street McLean Virginia McLean Virginia USA

Phone 1 703 8214900 Fax Web Address www.mars.com Revenue / turnover (USD) Financial Year End Employees 115,000 Ticker

Mars, Incorporated SWOT Analysis

Mars, Incorporated © MarketLine

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SWOT Analysis

SWOT ANALYSIS

Mars, Incorporated (Mars) is engaged in manufacturing and marketing confectionery products, pet food, drinks and other food products. Diversified geographic presence, and comprehensive product portfolio complemented by strong brands are the company’s major strengths, even as Private ownership remains a cause for concern. Growing pet care healthcare industry in the US, growing confectionery market in the US, and focuses on nutrition products are likely to offer growth opportunities for the company. However, increase in labor wages in the US, compliance with government regulations, and changing consumer preferences could affect its business operations.

Strength

Diversified geographic presence Comprehensive product portfolio complemented by strong brands

Weakness

Private ownership

Opportunity

Growing confectionery market in the US Growing pet healthcare industry in the US Focuses on nutrition products

Threat

Changing consumer preferences Increase in labor wages in the US Compliance with government regulations

Strength

Diversified geographic presence

The company has a strong geographic presence worldwide. Mars operates over 413 sites, including manufacturing and R&D facilities in more than 80 countries worldwide. Different businesses of Mars have diversified presence across the world. Mars Petcare, based in Brussels, Belgium, has presence in 55 countries around the world and Mars Wrigley Confectionery has operations in more than 70 countries and distribution activities in over 180 countries. Mars Food has presence in more than 30 countries. Mars Drinks business has operations across North America, Europe and Asia. Mars operates 12 manufacturing plants worldwide. Diversified geographical presence enables the company to hedge the risks of revenue loss in matured markets like North America and Europe from growth prospects in the emerging markets like Latin America and Asia Pacific.