Social realism in advertising

Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. In these exercises, the class will be curating a collection of related materials by selecting content to share. The collection will be built around ideas drawn from the curriculum.

Your goal is to locate a specific example from contemporary advertising (magazines, television, etc.) in which the influence of surrealism is apparent.

First, make sure you understand what surrealism is by visiting this website:

http://www.tate.org.uk/art/art-terms/s/surrealism (Links to an external site.)

Here is a brief example:

This is a fun advertisement that plays on surrealistic art style by bringing an inanimate objects such as a sneaker to life. Massively outscale to the real-life object, the sneaker takes on gestural abilities, using a shoelace like an arm to reach out to a skate-boarder. I can't decide if the skateboarder is taken aback by this interaction or is stunned by the gigantic shoe. Either way, it's an interesting advertising ploy and the connection between product and potential client is identified.

Source: http://secure.surveymonkey.com/_resources/21485/27291485/fb35b11f-b912-4372-b905-1da77f71d72d.jpg (Links to an external site.)

❗ THE TASK:

Provide an example of art in advertising, explaining the connection between the art and advertising goals. Post the image AND the URL so others can view them but try not to duplicate each other.
Your post should be a minimum of 250+ words.
Cite resources used.

#2: Art and Social Realism

Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. In these exercises, the class will be curating a collection of related materials by selecting content to share. The collection will be built around ideas drawn from the curriculum.

Your goal is to locate a current example of a billboard, a photograph, or a poster that clearly conveys a social message. Review the concept of “social realism” as it is used in chapter 34 and be prepared to explain how your selected image connects social concerns with artistic presentation. Visit this website to learn more about social realism: