Starbucks and conservation international case

(1) What is the rationale for Starbuck’s collaboration with Conservation International on the Chiapas coffee project in Mexico?

(2) What are the key success factors to the Starbucks – Conservation International partnership?

(3) How does Starbuck’s relationship with Conservation International compare to that of its relationship with the Fair Trade Movement organizations Global Exchange/TransFair? In that regard, do the criticisms against Starbucks make sense to you?How to Answer an Essay Question (Case Write-Up Question) Today’s business world is almost entirely information-driven. Whether you run a small business or occupy a small corner of the org-chart at a massive multinational corporation, chances are that the bulk of your job consists of communicating with others, most often in writing. Of course there’s email and the traditional business letter, but most business people are also called on to write presentations, memos, proposals, business requirements, training materials, promotional copy, grant proposals, and a wide range of other documents. If you’re one of the many people in business for whom writing has never been a major concern, you should know that a lack of writing skills is a greater and greater handicap with every passing year. Spending some time to improve your writing can result in a marked improvement in your hireability and promotional prospects. Source: http://www.lifehack.org/articles/communication/12-tips-for-better-business-writing.html Read the question carefully. Before you get started, make sure that you have read the question twice and that you understand what you need to do. Underline or highlight the most important words or phrases in the question to help you stay focused on answering the question. Some of the most common key words include: Analyze: Explain the what, where, who, when, why, and how. Include pros and cons, strengths and weaknesses, etc. Compare: Discuss the similarities and differences between two or more things. Don't forget to explain why the comparison is useful. Contrast: Discuss how two or more things are different or distinguish between them. Don't forget to explain why the contrast is useful. Define: State what something means, does, achieves, etc. Describe: List characteristics or traits of something. You may also need to summarize something, such as an essay prompt that asks "Describe the major events that led to the American Revolution." Discuss: This is more analytical. You usually begin by describing something and then present arguments for or against it. You may need to analyze the advantages or disadvantages of your subject. Evaluate: Offer the pros and cons, positives and negatives for a subject. You may be asked to evaluate a statement for logical support, or evaluate an argument for weaknesses. Explain: Explain why or how something happened, or justify your position on something. Plan the Answer. Before you begin to write, prepare. Make sure you really understand the question in its entirety, as well as your idea or major argument in response to the question. Once you have cleared this out, think about any adequate evidence that supports your argument – review the assigned case, course notes, readings, and other material available to ensure that you have covered the relevant points. 1 1. Make sure that you answer the question that was asked. Many students fail because they answered the question they wanted rather than the question that was set. Your answer should not include any random ideas that have little or nothing to do with the question. Students often think that adding random facts or ideas will help improve their grade because they know them. Actually the opposite is true! So if a point is not relevant, don’t bother with it. It is a waste of time, and might actually work against you. If you put tangential material in an essay, your reader will struggle to follow the thread of your argument, and lose focus on your really good points. 2. Make sure that you answer the entire question. Many questions have an implicit comparative component that you must address. For example, if you are asked to determine “the highest country risk” for Russia, you have to state your choice and provide supporting evidence. Pay attention – the question did not only ask you to identify a high risk in Russia, but rather the highest one.