Strategic management in international context

Introduction:
This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Global Industry you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1. Demonstrate critical understanding and application of relevant strategic management and leadership principles that support organisational values and impact on organisational direction.

2. Understand the holistic nature of strategy and the relationship between strategic management and leadership and apply analytical techniques to solve complex problems in real-life organizations.

3. Demonstrate knowledge of the strategic decision-making process through critical analysis of how strategic decision-making enables an organisation to relate to changes in its international business environment.

4. Critically evaluate and monitor the business mission, vision, objectives and policies of international organisations.

5. Use critical reflective skills to reflect on the impact of their understanding of the strategic problem solving process.

The assignment will be internally moderated by: Module Team/John Dixon-Dawson
Please note:
1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use the ‘Harvard Referencing Style’ and avoid ‘Plagiarism’.

2. An electronic copy and/or hard copy of the assignment must be submitted Online (via Canvas), on or before the appointed date under cover of the Sunderland Business School (SBS) Feedback Sheet. Please include a Turnitin Report were possible.

3. Issue Date: Thursday, 12 March 2020

4. Submission Date: Wednesday, 10 June 2020

Task
Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using the information available to the public, e.g. company annual reports in pdf and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module while having regard to the practical aspects of strategy development.

Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using the Harvard Referencing style. You must submit an electronic version of the report Online via the University’s Assignment Space - this should be clearly labelled with your name, your course and the name of the case study.

It is recommended that you research information to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Assessment Criteria
In the event of failing this individual assignment, normal referral/deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical' case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why' rather than describing ‘what'. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below.

Academic Rigour