Target audience for hair extensions

ECOM340 Course Project Topic Form: Due Week One

Complete this form and submit it to the Week 1 Course Project Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.

You have several options when choosing the e-Commerce website that you select. The Marketing Plan can be a real company or one that you create for the purpose of the assignment. This can be a business-to-consumer company, or a business-to-business company. You may select any industry of personal interest, as long as the primary business of the company is selling products or services online.

Ultimately, to maximize your learning experience, choose a website idea in which you have an interest and about which you would like to see come to the marketplace. Make sure there is information available about the industry and target marketing for the product or service you choose to offer.

MARKETING PLAN TOPIC

Your Name:

E-Commerce website idea: I would like to establish an e-commerce website to sell human hair extensions, commonly known as Remy hair extensions. These are a hot selling item in our country and the market research demonstrates that there are few e-commerce websites that sell this product.

Is your product or service offered by:

____an existing company?

____a new company imagined for the assignment?

Explanation: I have imagined a new company for this assignment. I have been, from sometime, following the trend in online selling and I would like to use this opportunity to devise a marketing plan to launch an e-commerce website in future to sell Remy hair.

Who do you think is the target audience? (Remember you will need research to confirm this.): The target audience for Remy hair e-commerce website is women in the age bracket of 15-50 years. The target audience is the customer segment that uses Remy hair. The target audience will also include the male customers, buying hair extensions as a gift to their girlfriends, wives or friends.

Are similar or competitive products or services available? List or briefly describe a similar product or service: (If your idea has no precedent in the marketplace, consider another idea).

Yes, similar products are available in the market. Remy hair is sold on the following websites;

1. amazon.com

2. ebay.com

3. http://www.ciaobellaextensions.com/

As evident, Remy hair extensions are offered by limited number of e-commerce website and there’s a business opportunity for a start-up.

How will your product or service differ from competitors? What is your distinctive competitive advantage?

The product that is Remy hair extensions will be procured from India and will be of finer quality. The distinctive competitive advantage is online availability of Remy hair extensions. Presently, there are limited options to customer seeking to purchase Remy hair extensions online. My website will offer wide variety of hair extensions sorted in various categories of color, texture, length and style.