Target customer of milk tea

INTERNATIONAL MARKETTING GROUP REPORT

ESSENTIAL ADMINISTRATIVE INFORMATION Unit Code: IM2250

Unit Title: International Marketing 2250

Credit Value: 25 credits

Pre-Requisite: Discovering Marketing 1100

Co-Requisite: NIL Additional Requirements: NIL

Unit Status Note: if you fail this unit three times then you may be terminated as per Progress and Attendance Policy.

Ancillary Fees and Charges All fee information can be obtained through:

• the Curtin Singapore website or

• Curtin Brochure

Unit Website Moodle via the Student Portal is the unit’s website. Students can access the Student Portal via the College’s website: https://learning.curtin.edu.sg

Tuition Pattern 4 hour seminar each week with both lecture and lecturerial components

Study Load 4 contact hours per week plus preparation

Mobile Phones Mobile phones must be switched off when you are in a class.

TEACHING STAFF Lecturer’s Name: Jeffrey Quak

Email Address: jeffrey.quak@learning.curtin.edu.sg

Your lecturer will assist you with your learning and any problems or difficulties you may be experiencing while undertaking this unit. They will mark your assignments and provide feedback in relation to your progress in this unit. You will be able to contact your lecturer through the Student Portal. Your lecturer is also available for an extra hour per week for individual consultation. Please check with your lecturer for their availability. Consultation times are also listed on Moodle under the unit name.

UNIT COORDINATOR / PROGRAM COORDINATOR Every unit also has a person who is responsible for the overall administration of that unit. This person is the Unit Coordinator. If you cannot contact the person who is teaching you (named above) or if you have further queries about this unit, you may wish to contact the Unit Coordinator for this unit or the Program Coordinator for the Course. Their contact details are below: Unit Coordinator’s Name: Kristina Georgiou

Email Address: kgeo@study.curtincollege.edu.au

Program Coordinator’s Name: Pranavi Garg

Email Address: Pranavi.Garg@curtincollege.edu.au

UNIT SYLLABUS Designed to provide students with knowledge of the international marketplace, the unit offers insights into global,

multinational and transnational corporations. The unit covers issues related to regional or world organisational trade,

trade blocks and counter trade in developed and less developed economies.

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mailto:jeffrey.quak@learning.curtin.edu.sg
mailto:kgeo@study.curtincollege.edu.au
mailto:Pranavi.Garg@curtincollege.edu.au
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INTRODUCTION Welcome to International Marketing 2250.

The aim of this unit is to provide an introduction to international marketing that extends learning acquired from basic

marketing principles. Specifically, the unit examines key issues involved in entering overseas markets and offers

practical marketing perspectives of international, multinational and global operations.

LEARNING OUTCOMES All graduates of Curtin College and Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that, through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the assessments you will have achieved all of these learning outcomes.

LEARNING OUTCOMES

LO1 Demonstrate their awareness of local, regional and international issues that affect businesses.

LO2

Demonstrate knowledge of international marketing theory that will assist in research, analysis,

planning, implementation and evaluation of global operations.

LO3 Apply team-building skills that support collaborative work and problem-solving.

LO4 Interact effectively in multicultural environments.

Upon successful completion of this unit students will have developed the following graduate attributes:

GRADUATE ATTRIBUTES

A s s e s s m

e n

ts /

le a rn

in g

o u

tc o

m e s

D is

c ip

li n

e

K n

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le d

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in k in

g S

k il ls

In fo

rm a ti

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S k il ls

C o

m m

. S

k il ls

T e

c h

n o

lo g

y

S k il ls

L e

a rn

in g

t o

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In te

rn a ti

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P e rs

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c ti

v e

C u

lt u

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U n

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rs ta

n d

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P ro

fe s s io

n a l

S k il ls

LO1 ✓ ✓

LO2 ✓ ✓

LO3 ✓ ✓

LO4 ✓ ✓

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LEARNING ACTIVITIES Lectures introduce the topic for each week. Key theories related to the topics are presented and integrated with topical

issues that extend beyond the unit textbook. On occasion, guest speakers from the industry are invited to the lecture to

present their latest research findings and provide professional examples and scenarios of their business operations.

This hands-on approach puts learning into context for students.

Seminars have different activities every week: these include case studies, news articles and a presentation. Students

will review short case studies in class with questions that enable them to draw on their own learning, discuss and

solve problems. Students will discuss with the assistance of the lecturer contemporary news articles that relate to the

topic for the week and in doing so, integrate concepts learnt with current issues. Finally, set groups of students’

research and present their proposal for a feasibility study with observations from the class.

LEARNING RESOURCES

COURSE NOTES / MOODLE Course notes, assessment details such as due dates, weighting of assessments and other details relating to course material are accessed via the Moodle tab on your Student Portal which can be accessed via the Curtin College website – https://learning.curtin.edu.sg/user/login

Text

Essential Text You need to purchase the following textbook:

Fletcher, Richard and Heather Crawford (2017). International Marketing – An Asia-Pacific Perspective (7th Edition),

Pearson/Prentice-Hall.

ISBN: 9781488611162

Recommended Text Ask your lecturer for additional relevant publications if you would like further readings.

ATTENDANCE REQUIREMENT Curtin College requires you to attend ALL classes. There is a very close relationship between attendance and

academic performance. Students will be marked absent for half the session if they are more than 30 minutes late or

do not return after the break.

A medical certificate is required if you are absent due to medical reasons.

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ASSESSMENT DETAILS The assessment for this unit consists of the following items.

Assessment

Number

Assessment Tasks Weighting Week Due Assessed

Learning

Outcome(s)

Assessment 1 Current Issues Assessments

(Individual)

25% Weeks 3,5,6,7,8 in

class

Individual

assessment

graded after class

LO1, LO2

Assessment 2 Presentation - Progress

Report on Feasibility Study

(Group)

10% Week 9 in class

Group assessment

graded in class

LO1, LO2, LO3,

LO4

Assessment 3 Feasibility Study Report

(Group)

25% Week 11

Monday 14th

January 2019

before 4pm

*Submission via

Turn-It-In and Hard

Copy

Group assessment

graded after class

LO1, LO2, LO3,

LO4

Assessment 4 Final Examination 40% Exam weeks Centrally

administered and

graded

LO1, LO2, LO4

TOTAL 100%

Unless otherwise indicated, all assessments are to be completed as individual assessments, not as group assessments. Please save a copy of your marked online submissions as you may not have access to the marked documents after the exam week. Note: You may be required to present written assignment submissions orally to your lecturer or other

academic staff, present evidence such as sources, written notes and drafts and/or demonstrate relevant unit

skills used to produce your assignment.

Pass Requirements

Students must achieve a Final Mark of 50 or greater to pass this unit.

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Detailed information on assessment tasks:

Assessment One – Current Issues Assessments (Individual)

Due Date: Week 3,5,6,7, and 8 in class Weighting: 25% The following Australian comedies exercise is for Week 5 in class.

Australian TV comedies that have a strong national identity such as ‘Thank God You’re Here’

(http://www.youtube.com/watch?v=kF9jXZDYCxE) or a sub cultural identity such as ‘Kath and Kim’

(http://www.youtube.com/watch?v=QGZahivzvIg) enjoy varying success when exported to overseas markets such as

the UK, USA and Holland. Review the trailers on YouTube. Then, in the Week 5 lecturerial, identify and discuss what

cultural, political and legal issues the Australian producers considered in taking their TV programs overseas.

____________________________________________________________________________________

Students are encouraged to be aware of current marketing issues that are taking place both domestically and globally.

To ensure active learning, students must be able to understand theoretical concepts and apply them to relevant cross

cultural or cross national contexts. In Weeks 3,5,6,7, and 8, students are required to:

1. Identify and select one referenced news article that is related to the class topic of the week. The referenced news article should be no more than four months old and may be sourced from either print or online news publications. For example, the Week 2 class examines the impact the cultural and social environment has on international marketing – this Current issue topic is due in week 3. For the Week 2 class, students must select a news article that focuses on cultural and/or social issues.

2. Report on how the referenced news article relates to the class topic of the week. The report should not exceed 200 words.

3. Discuss the implications of the referenced news article at the class.

4. Submit the relevant referenced news article, 200-word report and the individual assessment form (refer to Moodle) to your lecturer at the end of each class in Weeks 3,5,6,7, and 8. For example, the referenced news article and 200-word report on cultural and/or social issues must be handed in at the end of the class for each of the previously stated weeks.

Only hard copies submitted at the end of each class will be accepted. Late or electronic entries will not be deemed as

acceptable submissions and a zero (0) mark will be recorded for the assessment that week.

Assessment Two – Presentation - Progress Report on Feasibility Study (Group)

Due Date: Week 9 in class Weighting: 10% Students are encouraged to develop critical thinking and communication skills by presenting a 15-minute summarised

report of their feasibility study (refer to Group Project). The presentation gives students the opportunity to obtain

feedback and fine tune their submission for the feasibility study. In Week 9, students are required to:

1. Identify and provide rationale for selecting a company and new overseas country for their feasibility study. This discussion may be based on the SWOT analysis of the company and country selected.

2. Outline at least three key findings from analysing each section in the feasibility study.

3. Discuss implications of the key findings identified in point (2) for the way the company will conduct its business in the country selected.

http://www.youtube.com/watch?v=kF9jXZDYCxE
http://www.youtube.com/watch?v=QGZahivzvIg
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Students are required to work in their allocated groups of three or four for this assignment. Groups are required to

provide information sources and references for relevant points raised in their presentation.

Groups are required to hand in a hard and soft copy of their powerpoint presentation (6 slides per page and double

sided) and the group assessment form (refer to Moodle) before commencing with the presentation. The unit’s

lecturer reserves the right to award individual participant marks to group members for this assessment.

Assessment Three – Feasibility Study Report (Group)

Due Date: Week 11 – Monday 14th January 2019 by 4pm Weighting: 25%

Students are encouraged to demonstrate their research and analytical skills. This involves collecting and synthesising

data so as to prepare a feasibility study for a company that assesses the company’s proposed entry into one new

overseas country. The nominated company will be outlined in the Planning for International Marketing lecture in Week

1. The study should cover:

1. An executive summary outlining the key points from all sections in the study.

2. A brief background description of the company.

3. The existing corporate vision, mission statement and corporate goals of the company. This section may be presented in point form.

4. An environmental analysis of the industry that examines the political, economic, cultural, technological, environmental and legal environments governing the country and a competitive audit.

5. A SWOT analysis and implications from the SWOT analysis.

6. The recommended marketing objectives of the company. This section may be presented in point form.

7. A recommended segmentation profile of the company’s target markets and customers according to geographics, demographics, psychographics and benefits (indicate breakdown by % where possible).

8. A recommended marketing mix strategy including the product, price, place/distribution and promotion strategies that may be utilised by the company.

9. Implementation and evaluation charts of the recommendations outlined in point eight (8) over the next twelve (12) months.

10. Group exercise worksheets (refer to the program calendar in the unit outline), references, appendices, peer group assessment forms and the group assessment form (refer to Moodle).

To assist students in preparing and submitting the feasibility study, students must work on group exercises at the weekly

class and receive feedback from the unit’s lecturer. Students should note that the result of the feasibility study does not

need to be positive. If the findings suggest that it is not feasible for the company to proceed, then justifications and

recommendations to the company are required. The submission should be presented in twenty-five (25) A4 pages

typed in 12 font, 1.5 line spacing (excluding references and appendices). There should be a balance of references from

texts, academic journals and websites.

Students are required to work in groups of three or four for this assessment. Each student is required to fill out a peer

group assessment form on the contribution of their group members. Marks may vary between group members for

the same assessment, depending upon feedback received on each individual’s input and contribution to the

project.

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Groups are required to submit a hard and soft copy of the group assessment to the unit’s lecturer in Week 11 (Local

lecturer to provide due date). If the group assessment is not handed in on the due date and time, ten (10) percent will

be deducted off the total marks available for every day the assessment is late. After more than seven (7) days, the

assessment will not be marked and a zero (0) mark will be recorded.

Assessment Four – Final Examination

Due Date: Exam Week Weighting: 40%

Detail of the format of the final exam will be provided to you by lecturer.

GUIDELINES FOR ASSESSMENT SUBMISSION Hardcopy Assessment Submission All hardcopy assessments must be accompanied by the Curtin Singapore Assessment Cover Sheet which can be obtained from the Student Central. All assessments must be submitted by the due date as specified by the lecturer. Electronic Assessment Submission Electronic submission of assessments needs to be made to the submission point on the Unit Moodle page. The submission time is indicated by the date and time that electronic submission is recorded in Moodle. If required to submit an electronic file it is the student’s responsibility to check that the electronic file(s) are:

a) Readable, b) Fully complete, c) In the required file format, d) Clearly identified using the required file-naming convention e.g. student ID number followed by the

assessment name; and e) A back-up copy of the assessment has been kept.

Before submitting any assessments for marking, work through the following checklist to assist with avoiding plagiarising. I HAVE:

✓ Provided in-text references for all information (including images, graphs, tables, etc.) taken from sources. ✓ Included an end-text reference list of all sources cited in my assessment. ✓ Shown the original wording of sources as quotations.

I HAVE NOT:

✓ Used any other student’s work in my assessment. ✓ Used information or material from the internet, databases or other sources without referencing them. ✓ Copied any information from any source and presented it as my own.

All forms of cheating, plagiarism or collusion are regarded seriously and could result in penalties including loss of marks, exclusion from the unit or cancellation of enrolment.

LATE SUBMISSION GUIDELINES Students will have 10% of the total assessment mark allocated for the assessment deducted for each calendar day (or part thereof) the assessment is late without prior negotiation with the lecturer concerned. For example, if an assessment item is worth 20 marks, 2 marks will be deducted from the student’s mark awarded for each calendar day (or part thereof) late. Assessments will not be marked if they are submitted more than 7 calendar days (or part thereof) after the due date or revised due date if an extension has been granted. Work submitted after this time (due date plus 7 calendar days or part thereof) may result in an F – NC (Fail – Not complete) grade being awarded for the unit. For information on the deferred assessment conditions, please refer to the Curtin College’s Late Submission Guideline which is located under Policies and Procedures on the College’s website at http://www.curtincollege.edu.au.

REQUEST FOR ASSESSMENT EXTENSIONS In order to receive approval for an Assessment Extension (ie approval to complete an assessment task or submit an assignment at a later date or sit an in-class test at a later date); the students application must satisfactorily

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demonstrate to their lecturer that there are exceptional circumstances outside of their control that prevented them from completing the assessment task in the prescribed timeframe. Applications for extensions, along with any evidence, need to be submitted via email to the lecturer on or prior to the due date for assessments; or within 2 calendar days for all in-class assessments, including tests. The lecturer will notify the student of the outcome of the request by email. Extensions /Applications for Deferred in-class tests will not be considered more than 2 calendar days after the test/submission due date.

• Extensions /deferred in-class tests will not be available after the submission due date in Week 13.

• Extensions / requests for deferred tests may be granted by the lecturer for: o Medical grounds supported by a medical certificate issued by a doctor or a dentist only. Certificate

issued by a pharmacist will NOT be accepted; o Counselling or an appropriate registered health professional; o Equity considerations as requested by a Counsellor (Disability) or Student Counsellor; o Requests for extensions must be supported by evidence e.g. medical certificate, letter from an

approved counsellor, police report. Exceptional circumstances will require supporting evidence and is subject to approval by the Academic Director or their nominee on a case by case basis. Extensions will not be granted in the situation where a student has lost a digital file or submits a corrupt digital file (marker cannot open the file). Students must take full responsibility for backing up files and submitting clean files. Holidays do not constitute grounds for assessment extensions. An extension, where granted, will be limited to a maximum of seven calendar days per assessment.

Students will be informed via email in Week 7 and 12 regarding the deferred in-class test room details. Students must ensure they check their Curtin College emails regularly for the details and their availability to complete assessments where an extension or deferred test has been offered, as no alternate time will be available unless circumstances arise that are beyond the student’s control. Arrangements for these situations will be confirmed by e-mail to the student by the College. For information on the deferred assessment conditions, please refer to the Curtin College’s Assessment and Moderation Policy which is located under Policies and Procedures on the College’s website: http://www.curtincollege.edu.au.

REFERENCING STYLE Students should use the CHICAGO 17th Edition referencing style when preparing assignments. More information can be found on this style from the Library web site at http://library.curtin.edu.au/

ASSESSMENT MARKING Students should allow 14 calendar days marking turnaround for assessments.

SUPPLEMENTARY ASSESSMENTS

Supplementary Assessment / Exam A supplementary assessment may be granted to a student by the Board of Examiners in order to provide an additional opportunity for a student to pass a unit. If a student passes a supplementary assessment their total mark will not change but their grade becomes a pass grade (PX – Pass with Supplementary). Students who have qualified for a supplementary assessment will be notified by e-mail following the Board of Examiners. Supplementary assessments will be conducted in the Orientation week of the next study period unless otherwise advised by the College and students must be available to sit the assessment at the specified time otherwise the offer will be withdrawn. It is the responsibility of students to be available to complete the requirements of a supplementary assessment. For more information please refer to the Curtin College’s Supplementary Assessment Policy which is located under Policies and Procedures on the College’s website at http://www.curtincollege.edu.au.

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Deferred Final Exam (if applicable) Within two calendar days following the missed Final Exam complete the “Assessment Deferral Form” and attach a valid evidence, for example, a medical certificate/ or a letter from the counsellor, and a statement outlining the reasons for missing the final exam. Deferred Final Exams will be conducted in the Orientation week of the next study period unless otherwise advised by the College and students must be available to sit the assessment at the specified time. For information on the deferred assessment conditions, please refer to the Curtin College’s Assessment and Moderation Policy which is located under Policies and Procedures on the College’s website: http://www.curtincollege.edu.au.

ACADEMIC INTEGRITY AND PLAGIARISM Curtin College is committed to ensuring that all students behave with academic integrity. Therefore, it is essential that students understand the principles underlying academic integrity and behave in a manner according to these principles. It is expected that students act with integrity when they undertake all learning and assessment tasks. The following are examples of academic dishonesty: • Plagiarism, such as, the use of words, images and/or ideas of another person without acknowledging the source. Plagiarism is not permitted and considered an offence. Failure to acknowledge the sources students have used by using both in-text and end-text referencing will compromise the mark they receive and may result in a penalty. • Collusion occurs when students produce their work together, but submit the work under individual names, giving the impression that the work is wholly that of the individual. If students lend/borrow assessments and use ideas from another student’s assessment, this is also deemed to be collusion. This is a deliberate attempt to deceive the lecturer or lecturer. Collusion is not permitted and is considered plagiarism. ALL students involved will be penalised. Students may be required to collaborate in an assessment or an activity. Collaboration describes an activity in which students have been given permission to work together, such as a group report. It is the student’s responsibility to ensure that they are familiar with the rules covering plagiarism, collusion and collaboration. Failure to comply may result in serious penalties. For more information on academic integrity, please contact the lecturer or refer to the Curtin College Code of Conduct which is located under Policies and Procedures on the College’s website at http://www.curtincollege.edu.au.

Plagiarism Monitoring Some (or all) assessments in this unit may be monitored for plagiarism using the Turnitin plagiarism detection service (see http://turnitin.com). Students who do not want assignments retained in the Turnitin database, must lodge a special request prior to the submission date. Please advise your lecturer or Unit Coordinator if you do not wish to have your assignment retained.

EXPECTATIONS OF YOU AS A STUDENT Curtin College is committed to high standards of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of prime importance. Similarly, it holds expectations about the responsibilities students have as they pursue their studies within the environment the College offers. As members of an academic environment both at Curtin College and through the College’s association with Curtin University, students are expected to:

• Treat all others with respect and courtesy;

• Treat others equitably irrespective of gender, sexual orientation, race, disability, medical condition, cultural background, religion, marital status, age, or political conviction;

• Respect the opinions and views of others;

• Avoid any conduct that might reasonably be perceived as sexual, racial, or gender-based harassment or otherwise intimidating;

• Attend classes, maintain consistent levels of study, and submit assessment pieces on time;

• Regularly check their student College e-mail account and conduct all e-mail correspondence with the College staff by using only this account

• Heed and utilise academic performance feedback from teaching staff;

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• Familiarise themselves with, and abide by, the Colleges policies and procedures;

• Maintain high standards and a professional approach to their study program.

• Ensure personal and general hygiene are paid attention to;

• Refrain from littering by using rubbish bins and leaving washrooms and other facilities as you found them;

• Not go to class under the influence of alcohol or any other anti-social behaviour altering substances. Students are expected to participate actively and positively in the teaching and learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject, comply with workload expectations, and submit required work on time. If a significant assessment is not attempted the student may receive a Fail – NC (Not Complete) grade. For more information please refer to the Curtin College’s Code of Conduct Policy which is located under Policies and Procedures on the College’s website at http://www.curtincollege.edu.au.

STUDENTS’ RIGHTS AND RESPONSIBILITIES It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and responsibilities as a student. These include:

• the College’s policy and statements on plagiarism and academic integrity and copyright, • the College’s policies on appropriate use of software and computer facilities, • appeals and complaints resolution, • student feedback, • other policies and procedures.

Students are to take special note of the College’s requirement that all students must regularly check their College e- mail accounts and must conduct e-mail correspondence with the College by only using this account. All students are deemed to be held responsible for checking their College e-mail accounts for important correspondence and consequently will be held solely responsible for failing to act upon any advice sent to this account.

For more information please refer to the Curtin College Policies which are located under Policies and Procedures on the College’s website: http://www.curtincollege.edu.au

IMPROVEMENTS AND STUDENT FEEDBACK From time to time students will be invited to participate in online surveys to provide feedback on the module and on the College. Curtin College values student feedback as one of the many ways to continuously inform improvements to the Unit. Recent unit changes to this unit include:

• The unit has been peer-reviewed and the structure of the units have been further clarified and a number of new class activities have been added.

ADDITIONAL INFORMATION If you have a query relating to administrative matters such as:-

• requests for deferment of study

• difficulties with accessing online study materials

• obtaining assessment results

• appealing internal or final marks

Please email academic@curtin.edu.sg For all other administrative matters please contact Student Central or call 65938000

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UNIT STUDY CALENDAR If you have a printed copy of this document, you may like to tear off this final page and keep the Study Calendar handy as you work through the unit.

Week Week

Starting on: Learning

Outcome/Topic Seminar Activities Assessment Due

1 5/11/2018

Chapter 1 The Rationale for International Marketing (IM) & 12 Planning for Effective IM

Introduction to IM2250 Introduction to lecturer Introduction to class members Discuss the unit outline and assessments

2 12/11/2018 Chapter 4 Social & Cultural Environment

In Class Cultural Activity Group Exercise

3 19/11/2018

Chapter 3 Economic and Financial Environment

Case Study: Argentina uncorks Malbec pg.107 of text book. Group Exercise

Assessment 1: Submit Current Issues Assessment (Social/Cultural)

Due : In class

4 26/11/2018

Chapter 2 Political and Legal Environment

Case Study: Apple vs Samsung – taking the legal battle beyond markets and the boardroom pg. 69 of text book Group Exercise

5 3/12/2018

Chapter 2 Political and Legal Environment (cont’d)

Practical Exercise: Exporting Australian TV Comedies* Group Exercise

Assessment 1: Submit Current Issues Assessment (Economics/Finance)

Due : In class

6 10/12/2018

Chapter 5 Technological environment

Case Study: Shoes of Prey – a step ahead of the competition pg.197 of text book. Group Exercise

Assessment 1: Submit Current Issues Assessment (Politics/Legal)

Due : In class

7 17/12/2018

Chapter 13 Modifying products for international markets

Case Study: The Sweet Aroma of Success pg.478 Group Exercise

Assessment 1: Submit Current Issues Assessment (Technology) Due : In class

8 24/12/2018

Chapter 16 Effective distribution overseas

Case Study: Daiso: A new frontier of fun shopping comes of Australia pg.595 Group Exercise Lecturer consult for Presentation

Assessment 1:Submit Current Issues Assessment (Product)

Due : In class

9 31/12/2018

Chapter 14 International pricing for profit

Presentation – Progress Report on

Feasibility Study

Assessment 2: Presentation

Due : In class

10 7/01/2019

Chapter 15

Promotion in

international

marketing

Case Study: Rebuilding a brand: The

challenges ahead for Malaysia Airlines

after the twin airline disaster pg.557 of

text book.

Lecturer consult for Feasibility Study

Report

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11 14/01/2019 Chapter 11 Globalisation

Case Study: From a domestic market

focus to a global vision – Australian

banks’ pursuit of global opportunities