Target power bank

The SunBox Marketing Plan

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Contents 1.0 EXECUTIVE SUMMARY ............................................................................................................... 1

2.0 COMPANY PROFILE .................................................................................................................... 1

2.1 MISSION ...................................................................................................................................... 2

2.2 POSITIONING STATEMENT ................................................................................................... 2

3.0 MARKET ANALYSIS ..................................................................................................................... 2

3.1 TARGET MARKET SEGMENTATION ................................................................................... 2

3.2 SIZE AND POTENTIAL OF TARGET MARKET .................................................................. 2

3.3 S.W.O.T. ANALYSIS ................................................................................................................. 3

3.3.1 STRENGTHS ...................................................................................................................... 3

3.3.2 WEAKNESSES ................................................................................................................... 3

3.3.3 OPPORTUNITIES .............................................................................................................. 3

3.3.4 THREATS ............................................................................................................................ 3

3.4 PESTEL ANALYSIS .................................................................................................................. 4

3.4.1 POLITICAL/LEGAL ........................................................................................................... 4

3.4.2 ECONOMIC ......................................................................................................................... 4

3.4.3 SOCIAL ................................................................................................................................ 4

3.4.4 TECHNOLOGY ................................................................................................................... 4

3.4.5 ENVIRONMENT.................................................................................................................. 5

3.5 INTERNAL ANALYSIS.............................................................................................................. 5

3.5.1 PROCUREMENT ................................................................................................................ 5

3.5.2 TECHNOLOGY DEVELOPMENT ................................................................................... 5

3.5.3 MARKETING AND SALES ............................................................................................... 5

3.5.4 SERVICE ............................................................................................................................. 6

4.0 COMPETITOR ASSESSMENT .................................................................................................... 6

4.1 INDUSTRY BUSINESS DECRIPTION ................................................................................... 6

4.2 PORTER’S FIVE FORCES ANALYSIS .................................................................................. 6

4.2.1 THREAT FROM NEW ENTRANTS ................................................................................. 6

4.2.2 BARGAINING POWER OF CUSTOMERS (BUYERS)................................................ 7

4.2.3 BARGAINING POWER OF SUPPLIERS ....................................................................... 7

4.2.4 THREAT OF SUBSTITUTE .............................................................................................. 7

4.2.5 INTENSITY OF RIVARLY ................................................................................................. 7

4.3 CRITICAL SUCCESS FACTORS ............................................................................................ 7

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4.4 CURRENT MARKET CONDITIONS ....................................................................................... 8

5.0 MARKETING STRATEGY ............................................................................................................ 8

5.1 MARKETING OBJECTIVES .................................................................................................... 8

5.2 OVERALL MARKETING STRATGEY .................................................................................... 8

5.2.1 PRODUCT DECISIONS .................................................................................................... 8

5.2.2 PRICING DECISIONS ....................................................................................................... 9

5.2.3 DISTRIBUTION DECISIONS ............................................................................................ 9

5.2.4 PROMOTIONAL STRATEGIES .................................................................................... 10

6.0 FORECAST AND BUDGET ....................................................................................................... 11

7.0 IMPLEMENTATION AND CONTROL PLANS ........................................................................ 11

7.1 ACTION PLAN .......................................................................................................................... 11

7.2 CONTROL PLANS ................................................................................................................... 12

7.2.1 MEASURING PERFORMANCE .................................................................................... 12

7.2.2 ORGANIZATION CONTROL ......................................................................................... 12

8.0 CONTINGENCY PLAN................................................................................................................ 12

9.0 CONCLUSION .............................................................................................................................. 12

10.0 APPENDIX..................................................................................................................................... 14

11.0 BIBLIOGRAPHY .......................................................................................................................... 27

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1.0 EXECUTIVE SUMMARY The SunBox would be the very first wireless solar power bank launched in Singapore. Solaris Technologies have collaborated with GP batteries and Trina Solar, creating an eco-friendly and user friendly power bank for the growing mobile industry. The SunBox would feature wireless charging and the convenience of solar charging outdoors. With the improved and advanced engineering from GP batteries and Trina Solar, SunBox is able to store energy and be solar charged more efficiently than others available in the market. With an ever growing population in Singapore, increasing number of the market are using smartphones and tablets, creating the perfect market for the SunBox to be launched.