I’m trying to learn for my Business class and I’m stuck. Can you help?
Read the attached case and answer the following
Which variables from the case are the most important in Reale's decision-making?
How should Reale prioritize the foreign markets? Which markets Reale should consider first? Why?
What mode of entry should Reale consider? Should it be different based on the market selected? What are the relevant variables that should impact the decision?
Guidelines for case briefs:
Briefs should not exceed 500 words. In addition, you can append your own explanatory exhibits that summarize your own analysis to support your position. Each exhibit you decide to include must be referred to in your brief with a clear explanation of the exhibit's contribution. Although you must answer all questions provided with the case, your brief should NOT be written as a homework assignment (e.g. Question 1 then Answer, and so on). Rather you should start with an introductory paragraph where you identify the key issue(s) explaining why this (these) is (are) the key issue(s); then you provide clear recommendations or solutions to the key issue(s) supported by robust analysis. Remember to show alternatives you considered and why you may have rejected these. Case questions might be the key issue(s) or at minimum they direct you to the key issues(s).