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Read “The Inside Story of How the IPhone Crippled Blackberry”.
https://www.wsj.com/articles/behind-the-rise-and-fall-of-blackberry-1432311912
Address the following:
Give a synopsis of what the article is addressing. Make this is a very succinct subsection where you are giving the main theme and write about this theme as it pertains to our course.
Discuss Competitive Dysfunction. What did Blackberry do wrong (more than one thing of course)? Be very specific in this section.
Discuss the role of vertical competitive pressures. By vertical competitive pressures, I am speaking about how AT&T and Verizon put pressure on their partners, Apple and Blackberry respectively. While we can view this as an Apple vs. Blackberry case (which it is), it is more complex once we discuss the vertical pressures.
What have you learned about competition and dysfunction from this case.
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