Customer Value Proposition For Uber - Entreprenuership
1) Create a value proposition for Uber:
· The Uber value proposition is for …
· Who are dissatisfied with …
· The offering is …
· That provides this benefit …
· And, solves this challenge …
2) For Uber, offer 1 key idea of how you would test the circle (the customer profile), then offer 1 key idea of how you would test the square (the value map)
3) Finally, what will you take away from this module to design for change? Hints & Tips: Look again at what skills you wrote on your cover page when you began in the 1st week. Skills I mentioned in week 1 are complex problem solving, critical thinking, emotional intelligence, coordinating with others and negotiation.
Ad-Lib Value Proposition Template Ad-libs are a great way to quickly shape al-
ternative directions for your value proposition.
They force you to pinpoint how exactly you are
going to creating value. Prototype three to five
different directions by filling out the blanks in the
ad-lib below.
Our ______________
help(s) ___________
who want to _________________
by ______ ________
and_____ ________.
Products and Services
jobs to be done
verb (e.g., reducing, avoiding) and a customer pain
verb (e.g., increasing, enabling) and a customer gain
competing value proposition
Customer Segment
(unlike ___________ )
objective
Quickly shape potential value proposition directions
outcome
Alternative prototypes in the form of “pitchable”
sentences