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Please watch the following YouTube webinar published by Marketing Science Institute and answer the following questions:
Barbara Kahn, Wharton: The Shopping Revolution: Winning Customers in an Age of Disruption
https://www.youtube.com/watch?v=nU-M8oN4k0w&feature=emb_title
1. Based on the video discussion, what are the consumers' trends in the retailing area? (2pts)
2. Please describe the framework of "Kahn Retailing Success Matrix " in detail. How does this framework help explain the success/failure of the retailers? (4 pts)
3. What are the key factors of Amazon's success? Compared with other online retailers, how does Amazon improve customers' online shopping experience? (4pts)
Requirement
1. This is an individual work.
2. Professional writing style, avoid colloquial words/terms.
3. Please submit a Word document, 12 ft size, double space.
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