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The Walt Disney Company is the world’s largest media and entertainment conglomerate

with assets encompassing media networks, studio entertainment, parks and resorts, and

consumer products. The Walt Disney Company’s television and media network assets include

the ABC television network, and ten broadcast stations. In addition, Walt Disney’s portfolio of

cable networks include: ABC Family, Disney Channel, Toon Disney, and ESPN (80% ownership).

The Walt Disney Studios produces films through lines such as Walt Disney Pictures, Touchstone,

and Pixar. With the recent acquisition of Marvel Entertainment, the Walt Disney Company

enters as a top comic book publisher and film producer. Studio entertainment produces and

acquires live-action and animated motion pictures for distribution to the theatrical, home video

and television markets. Theme parks and resorts include the operations of the Walt Disney

World Resort in Florida, Disneyland Park, the Disneyland Hotel and the Disneyland Pacific Hotel

in California. Consumer products segment includes merchandise licensing, publishing.

The Walt Disney Company has a prestigious history in the entertainment industry,

stretching over 75 years. Since its inception in 1923, the Walt Disney Company and additional

affiliated businesses have remained committed to produce supreme entertainment experiences

based upon the rich legacy of quality creative content and incomparable storytelling. Within

the past few decades, Disney has moved into a wider market, beginning the Disney Channel on

cable and establishing subdivisions such as Touchstone Pictures to produce films other than the

usual family-oriented fare, gaining a firmer footing on a broader range. Starting in 1984, Disney

enjoyed an enormous creative and financial renaissance, in part to the leadership of CEO

Michael Eisner, the success of all its subsidiaries, sales through the Disney Stores, and a

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recommitment to excellence in developing original feature-length animated films. Under

Eisner’s guidance, Disney acquired Capital Cities/ABC in 1996, a $19 billion deal that increased

the company’s stature immensely (Sander, 1). Adding to the theme parks, cruise ships,

professional sports teams, and dozens of other businesses owned by the company, the

acquisition of Capital Cities/ABC gave Disney the power of broadcasting and the ability to meld

entertainment content with programming. During the late 1990s, the company was

aggressively building a presence on the Internet and adopting a concentrated approach to

international expansion. Disney has traditionally relied on its existing creative components to

continually produce new original properties to fuel the consumer products sales however in

2009 the media giant purchased Marvel for $4.3 billion in cash and stock. The deal expanded

Disney’s stable of intellectual property with the addition of such characters as Iron Man, Spider

Man, and the X-Men. Which have all been turned into successful Hollywood blockbusters and

Licensed for other purposes (Hoovers, 1).

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