Week 4 career and company research

Name:__________________________________________________

Week 4: Career and Company Research

Template and Grading Rubric

This document contains the template you will use to complete this assignment. Save the file by adding your last name to the filename (e.g. Week4_Career_Company_Research_Template_Smith.docx). Be sure to proofread and spell check your work before you submit it.

A grading rubric is also available at the end of this document.

There are TWO parts to the Career and Company Research assignment.

Part 1: Complete the table below and link your one-, two-, and five-year goals (recall that you identified these in the Week 2 Self-assessment Assignment) to specific company research. You can also use employers you identified in the Week 2 assignment if you wish. (50 POINTS)

GOALS

One-year Goal

Two-year Goal

Five-year Goal

(State your one-year goal here. Must be different from your two- and five-year goals.)

(State your two-year goal here. Must be different from your one- and five-year goals.)

(State your five-year goal here. Must be different from your one- and two-year goals.)

EMPLOYERS

Employer of Choice for One-year Goal (must be different from your two- and five-year employers)

Employer of Choice for Two-year Goal (must be different from your one- and five-year employers)

Employer of Choice for Five-year Goal (must be different from your one- and two-year employers)

Name, location(s), contact information

Products and/or services

Number of employees

Annual sales/profits/growth for the past year

Potential for growth of the firm and the industry as a whole

Major competitors

Mission and/or vision statement

Reputation

Part 2: What is your personal marketing strategy; i.e., what do you plan to do to ensure you achieve your goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job market? How will expand my professional network? Are there skills I need to be working on to be more competitive as a candidate? How will I track my job search? What resources can I use to help me in my job search and how I often should I be contacting them? How will I ensure my resumé and other job-search tools stay current? Where will I look for job leads? How will I hone my interviewing skills? What will I do on a daily, weekly, monthly basis to ensure I am conducting the most proactive job search possible?) (50 points)

In order to achieve my goals, I will . . .

(state what you are going to DO on a daily, weekly, monthly, yearly basis to launch your career)

Grading Rubric: Career and Company Research

Component

Points

Part 1: Award full credit if all sections meet minimum requirements. Deduct up to 30 points for incomplete work. No points awarded if the section is not submitted. Deduct up to 5 points for spelling and grammatical errors.

50

Part 2: Award full credit if marketing plan is comprehensive and is indicative of actions the students will be taking as part of his/her job-search process. Deduct up to 30 points for incomplete or unclear responses. No points awarded if the section is not submitted. Deduct up to 5 points for spelling and grammatical errors.

50

TOTAL POINTS

100

1