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Brief synopsis of the case is below:
A total of five General Managers came and went from the Westward Hilton after Green moved into his corporate position, but the vision and high performance remained in place. After briefly describing the company background, the case traces Peter Green’s path at Hiller Hotels, focusing particularly on his role at the Westward Hilton and the development and implementation of Hiller’s vision and mission. The case concludes as Green struggles with the Westward sell decision, weighing the conflicting interests of owners and employees as he and Hiller’s other officers decide on a course of action.
PART IV: COMPANY STRATEGIES
In this section, you identify your company’s strategies at the three levels: corporate, business, and functional levels. The material from Chapters 5, 6 and 7 will be useful. In this section, you need to:
Classify your strategic business units (SBU) or brands according to the business-level strategy they utilize and list each SBU or brand’s key characteristics.
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