I don’t understand this Business question and need help to study.
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Hello everyone
Spyke and Wide eye were not supposed to be bad products. These two products were taking a new move in their product lines that focused on fruity, fun drinks and caffeinated drinks. Spyke stayed only for five months but performed well in the market that showed they were not bad products. Spyke was developed for adults as a reduced alcohol alternative. It is not sure that these products were particularly targeted to attack the youth, although they performed well. Marketing advertisements are not the reason for alcohol abuse. (Ananthan, Appannaiah & Reddy, 2010). The approach that would be taken is to promote the drinks as an alcoholic beverage rather than energy, fun and caffeinated drinks. It is not believed that there is a requirement for further restrictions from the government.