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1. Based on your research and familiarity of organizations in the marketplace, find an example of an organization that you believe practices proactive marketing and another organization that you believe utilizes reactive marketing. What are some of the advantages of practicing proactive marketing?
2. Create a Porter Value Chain that represents Wilmington University. Use the attached template for your assignment. Please note that you may change the titles of both the primary and support business processes and the details in each block.
Assignment Instructions:
Copy the attached PowerPoint template to your computer.
Make the desired changes to the template.
Rename the assignment "your nameVC" with the applicable extension, for example "YourNameVC.ppt."
3. Using the application case study 2.3 “Town of Cary Uses Analytics to Analyze Data from Sensors, Assess Demand, and Detect Problems” from Chapter 2, Business Intelligence, Analytics, and Data Science: A Managerial Perspective, in your opinion, what could the Town of Cary done differently when implementing a business intelligence solution given the company’s challenges? How would you rate the results of implementing a business intelligence solution?
Resources:
Case study 2.3 from Business Intelligence, Analytics, and Data Science: A Managerial Perspective
4. Review the Opening Vignette: 2.1 "Sirius XM Attracts and Engages a New Generation of Radio Consumers with Data-Driven Marketing" from Chapter 2, Business Intelligence, Analytics, and Data Science: A Managerial Perspective. Write a 3 page paper describing the challenge presented and the BI solution implemented. Also, include an answer to the following question: What do you think were the dependencies on the information technology infrastructure that gave success to the BI solution? Submit this assignment as a Microsoft Word document using APA format. Be sure to include an introduction and a conclusion in this assignment.
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