subject is Contemporary Issues in Business: A Case Approach
Individual Case Report (3 pages report) on Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.
Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?
a. Described the background of the company (Note: This section should set the context for the analysis)
b. Clearly stated the problem faced by Brand W and its leadership (Note: what specifically is the decision to be made within the context of the case. Ensure you specifically differentiate between the problem and its symptoms.)
c. Demonstrated a thorough analysis supported by academic as well as other sources (Note: The analysis should be in response to the posed case questions and should incorporate assigned readings, the case and external sources.)
d. Presented recommendations (action plan) (Note: Ensure your recommendations are supported by evidence from readings and research).