Yecup indiegogo

STUDENT NAME DATE

CAMOSUN COLLEGE | MARK 110

Marketing Plan Report for Yecup

Marketing Plan Report for Yecup

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MARK110 Marketing Plan Template Student Name:

Part 1: Situation Analysis (SWOT), Marketing Objectives, and Positioning

Name of product or service: Yecup

Detailed description of product/service:

Yecup is a smart travel mug that allows users to control and set the desired temperature of the contents both through controls on the mug and through a connected app on their android or iOS device. The mug will the heat or cool the contents to this desired temperature and then maintain this temperature. (Yecup Technologies, 2015)

Version 1.0 Specifications: (Yecup Technologies, 2015)

• Device Care: Hand washable only

• Dimensions: 20cm/8in tall, 6.5cm/2.6in diameter, 295ml/10oz water capacity Weight: 226 grams / 0.5 lbs

• Battery information: Li-Pol 6000mAh (3-8 hours life)

• Charging method: Micro-usb or by special rapid-charge device Connectivity: Bluegiga BLE 4.0 Bluetooth, range 100-200ft

• Special features:

o “Selfie” button connects to phone camera

o Can use mug to charge phone up to 2x

o Connected app for iOS and Andriod devices to control mug and receive notifications

o Colours: Royal Dark Blue, Flaming Orange, Black Onyx

Version 2.0 Specifications: (Yecup Technologies, 2016)

• Device Care: Hand washable only

• Dimensions: 22cm/8.66in tall, 7cm/2.75in diameter, 354ml/12oz or 414ml/14oz capacity

• Weight: 350 grams empty

• Battery information: Li-pol 5Ah (2x 5000mAh) 3-8hrs life

• Charging method: Wireless (5hrs) or with fast-charge device (2.5hrs)

• Connectivity: Bluegiga BLE 4.0 Bluetooth, range 100-200ft

Marketing Plan Report for Yecup

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• Temperature range: 10°C - 70°C / 50°F-158°F

• Special features:

o Rapid (2x) heating/cooling speed when plugged in

o Control buttons and temperature indicator on mug for use without app

o Additional colours: to be announced

o Charge phone/tablet up to 3x

Current stage of product/service development:

 Crowd funding through Indiegogo with expected release date of November 2015. Update section of Indiegogo website states all contributors from first campaign will receive updated product version 2.0. To date all original backers are still waiting for product. (Yecup Technologies, 2015)

 Second round of crowd funding through Indiegogo with updated product design. Estimated release date of November 2016.

(Yecup Technologies, 2016)

Strengths and weaknesses can include such factors as financial and capital resources, management/employee expertise,

capacity for growth, brand recognition, existing networks, customer relationships, sustainability, etc.

1. Strengths (INTERNAL, favourable)

• Creating environmentally friendly product from quality components (Yecup Technologies, 2015)

• Strong marketing platform: (Yecup Technologies, 2016)

o free global shipping

o free press kits to tech review sites to promote product

• Taking advantage of social media and online marketing to promote product (Yecup Technologies, 2015)

2. Weaknesses (INTERNAL, unfavourable)

• Misleading advertising: Claims to boil water (100°C) but then lists max temperature at 70°C (Weiss, 2016)

• Use of royalty-free open-source logo could have negative impact on brand recognition (Mkrtchyan, n.d.)

• Younger, less experienced team. (Yecup Technologies, 2015)