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Astor lodge & suites inc case study

16/04/2021 Client: muhammad11 Deadline: 2 Day

Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: - 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)
Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)
Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)

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