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Assignment Cover Sheet?? Contents Executive Summary 2 Introduction 3 Background Information 3 Problem Identification / Impetus for Change 4 Strategies for Change: Preparing for Change 5 Change Management 5 Organisational Engagement 6 Communication Strategy 6 Implementation: Making Changes 7 Sustainability and Continuous Development: Maintain the Changes 7 Conclusion 9 Recommendations 9 References 10 √√

Executive Summary
The term ‘too big to fail’ is a belief that some organisations should effectively be shielded from collapse as they are of significant economic importance through beneficial financial and economic policies (Richards, 2016, p.28). While Australia Post has historically had a profitable and sustainable business model, the growing popularity of digital communications has driven changes to consumer behaviours.

New paragraph This has identified the need for strategic reform at Australia Post and has enabled them to expand into eCommerce and eGovernment solutions to avoid failure. Proposed Change Management Strategies included teleological and organisational culture change through the Organisational Development Phases to allow effective adaptability to organisation revitalisation (Samson & Daft, 2015, p.454).

NP The strategies include preparation for resistance through a force-field analysis scenario plan and crisis planning. A large-group intervention strategy will allow for organisation engagement, while an ambidextrous approach communication strategy will create centralised and procedural standardisation to achieve strategic alignment.

NP Further, stakeholder engagement strategies enable a cohesive approach. Kotter’s eight Stages of Change provide a tactic implementation strategy to communicate and enable change throughout its life cycle. Finally, sustainability and continuous development strategies maintain the change, and enable Australia Post to engaging in ‘future-proofing’ creating uniformity.

This is quite good, but Exec Summary needs to be in short paragraphs for quick access to key information.

Introduction
The term ‘too big to fail’ is a belief that , some organisations should effectively be shielded from collapse as they are of significant economic importance through beneficial financial and economic policies (Richards, 2016, p.28). Australia Post identifies as one of these organisations, however technological advancements have brought about radical changes to consumer behaviours, placing significant pressures on its continued success. Major changes in direction at Australia Post are therefore required to avoid failure. Firstly, Australia Post need to diversify the workforce in terms of age and generational influences and secondly, strategic reform to expand into new markets and meet external forces. This Change Management Report will provide background information on Australia Post to investigate the impetus for the changes. The focus will then be on developing a comprehensive strategy to effectively communicate the major changes in company direction. This will incorporate a comprehensive communication strategy through application of existing theories. It concludes by providing recommendations for implementation and sustainability of the plan for the ongoing success and viability of Australia Post. √

Background Information
Australia Post is a self-funded government enterprise responsible for Australia’s postal services. It operates Australia’s largest retail network and employs over 36,000 employees across 4,000 post outlets (Australia Post, 2015). Established over 200 years ago under ownership and operation of the Commonwealth Government of Australia, it underwent a corporatisation process in 1989 and has since been governed by the Australian Postal Corporation Act 1989 (Philipson, 2016). The Act requires it to meet certain legal and statutory obligations under Community Service Obligations (CSOs) when providing mail services to the Australian public (Customer Service Charter, n.d.). It is also required to conform to performance standards that meet the social, industrial and commercial needs of the community (Customer Service Charter, n.d.). While Australia Post has historically had a profitable and sustainable business model, the growing popularity of digital communications has driven changes to consumer behaviours and called into question its traditional business model (FAQs: Australia Post Reform, n.d.).