Cable marketing plan

This is for marketing management! The product/service being marketed is a new television station on cable that only has good news stories as opposed to all the bad news on CNN and Fox and the other news channels. I need a comprehensive strategic marketing plan from the ground up as follows:

STRATEGIC MARKETING PLAN

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.

· Describe the new product or service.

· Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

· Marketing objectives include goals for sales, profits, market share (as examples)

· Objectives need to be quantifiable. Use the SMART acronym - simple, measurable, achievable, relevant, and time-specific - in formulating your objectives. An objective with a 100% goal is not acceptable