Camel milk coles

Executive Summary This report was commissioned to provide a marketing strategy plan of 5 years for Camel Milk

Victoria. The report also provides an in-depth analysis and evaluation of the current marketing

strategy that Camel Milk Victoria has. The research draws attention to the fact that the product

(Camel Milk) is new in Australia and needs to have a solid marketing plan for its progression in

coming years.

An assessment of the Camel Milk Victoria’s interior qualities and shortcomings and outer open

opportunities and dangers served as the establishment for this key investigation and showcasing

arrangement. The plan concentrates on the organization's development system, recommending

courses in which it can expand on new client connections, and on the improvement of new products

and/or administrations focused to particular client specialties. Since Camel Milk Victoria advertises

its products consumed essentially as a special products by its customers, it at present is viewed as a

business-to-customer (B2C) advertiser.

Although CMV is almost two year old in the market with 20 milking camels on their 43 hectares farm

in Kyabram, the firm has experienced greater than expected demand for its various products, and

research reflects that more health conscious minded people are interested in the consumption of

camel milk because of its health benefits. A promotional budget plan is also provided to help

understand the advertisement/promotions expense.

In this marketing plan we have covered the industry analysis, target market of the product, pricing,

product, promotion, and distribution strategies for the product. We have given the details about the

strategy implementation and details of promotion budget.

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Contents

Executive Summary ............................................... 0

Background ........................................................... 2

Product Review ..................................................... 2

Situation Analysis .................................................. 3

Marketing Strategy ............................................... 4

Financial Projections ............................................. 9

Implementation Control ..................................... 10

Conclusion ........................................................... 11

References .......................................................... 12

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Background The company was formed in early 2015 in Kyabram, Victoria by Chris and Megan Williams. From a

one-cart dairy delivering to only a few streets, Camel Milk Victoria (CMV) grew to become the best

known camel milk brand in Victoria. CMV is a dynamic organization with an entrepreneurial spirit.

With a strong vision for the future, solid duty to manageable business rehearses and sound way to

deal with developing the business, CMV are ready to keep on delivering consistent, reliable

development.

CMV has wide variety of products ranging from Camel Milk, Soap, Detergent, Meat and Camel itself

for farming, out of the most their main product is Camel Milk.

Product Review Camel Milk

Camel milk has been the essential kind of milk devoured by numerous cultures for eras. In spite of

the fact that it is not in so high supply as dairy animal’s milk, it has various clear points of interest

over that more basic structure, including all the more capable supplements and better substance

mixes. Camel milk is an all the more ecologically well-disposed (eco-friendly) method for acquiring