Can brands last forever

I need help with a Business question. All explanations and answers will be used to help me learn.

Reply to each of the 6 postings individually.

#1:

I believe some brands die down and many keep longevity. A brand is nothing without a product or service but bands definitely do evolve over time. Some brands get killed by bigger brands or just simply lose its customers. I believe some brands can live forever as well. There are brands such as Coca Cola, Kraft and that have been around over 125 years. Marketing does play a huge factor in product exposure and demand. However, long term success doesn't necessarily depend on a marketers skill or insight. Brands unlike a product can live for ever, if managed properly. Many brands undergo a physical change too. Some brands keep changing their color, the identity or image. This ensures freshness and long life. To take a position on this subject matter, I would have to say a brand can simply go both ways, it can be long term or become obsolete.

#2:

According to our Marketing textbook, a brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors” (Kotler & Philip 2015). When I think of brands, I think of Nike, Kraft, Procter & Gamble, Whirpool, Apple, Ford; the list goes on and on. With the exception of Nike and Apple, the other 4 companies were founded or established over 100 years ago. Kraft was founded in 1903, Procter & Gamble was established in 1837, Whirpool was founded in 1911 and Ford was established in 1903. These are only a few of the companies out there whose brands have lasted the test of time, and will continue to live strong and remain profitable, as long as their marketing departments remain adaptive. Without changing up ad campaigns to ‘keep up with the times’, adapting advertising to meet certain social cultures, and altering products to win over global demographics, brands would become obsolete. I believe that the big named companies such as Ford and Whirpool (and many, many others) will continue to be smart advertisers and continue to change up their marketing campaigns to keep up with the times. They have proven that they are capable of brand recognition in over a century’s worth of time, therefore suggesting that they have finite lives, and that their long-term success depends on marketers’ skill and insight. In conclusion, I believe that ‘SOME brands have their day,’ but some brands can live forever.