Discussion board

It has been said that the advantage that leading-edge retailers such as Target and Walmart have over their competition isn't technology; it's their management. 

Do you agree? Why or why not?

Include a reference to at least one online article to back up your argument. Additionally, please respond to at least one other student's post.

the post i want to to respond to is “I think that this statement may have been very true in the past, and it may still be true for well-established companies like Walmart because they are not concerned with becoming leading-edge, as they have already been there for many years. However, I think that for many businesses, especially small and/or new businesses, technology is exceptionally important to get a leg up. For example, this summer, I worked for PayPal, and one of the internship programs I participated in was to partner with a Kiva (small) company to propose solutions to one of their business problems. Most of the Kiva companies PayPal partnered with, including the one I worked directly with, really struggled, especially now during COVID-19, with staying afloat, let alone thriving, in the shift to online shopping that is even more strong in the recent months than it was before. For companies like these, finding better ways to showcase their products, communicate with customers, and simply get their website to show up on search engine results are very important tasks to tackle in the present. Perhaps as companies grow in their success, the relative importance of management and technology may reach closer to an equal balance.

The following makes many points about tech in businesses, including marketing : https://smallbusiness.chron.com/information-technology-business-success-4019.html”