Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Dosa king franchise

29/03/2021 Client: saad24vbs Deadline: 2 Day

IMB 439

U. Dinesh Kumar, Professor of Quantitative Methods and Information Systems, prepared this case for class discussion. This case is not intended to serve as an endorsement, source of primary data, or to show effective or inefficient handling of decision or business processes.

Copyright © 2013 by the Indian Institute of Management Bangalore. No part of the publication may be reproduced or transmitted in any form or by any means – electronic, mechanical, photocopying, recording, or otherwise (including internet) – without the permission of Indian Institute of Management Bangalore.

U. DINESH KUMAR

DOSA KING: A STANDARDIZED MASALA DOSA FOR EVERY INDIAN

On August 31, 2013, the famous Madras Club in Chennai was buzzing with visitors searching for a place to relax over the weekend. I met R. Narayanan, an entrepreneur, in one of the small rooms in the Madras Club. We placed our order for tender coconut water and coffee. Without wasting much time, I asked Narayanan to share the story of one of his initial ventures, the Dosa King. The Dosa King was aimed at providing hygienic and standardized masala dosas across India. A dosa is a savoury pancake made from a fermented batter of rice and black lentils; a masala dosa is a dosa with a potato masala (spiced potatoes) filling. Masala dosas (Exhibit 1) are usually served with several accompaniments, such as coconut chutney and sambar (a kind of spicy lentil and vegetable stew). According to Narayanan:

Dosa was by far the single most popular snack across the length and breadth of India; yet, eating places that served dosas in many parts of the country, especially in north India, were limited in number, largely due to the lack of understanding about the “formula” for the dosa as well the lack of an “expert” dosa maker.

Narayan established Indian Foods and Fermentations Ltd. (IFFL) in 1992 to offer a total solution to the problem stated above with an objective to develop an electronically controlled operator assisted dosa machine (ECOAD). According to market research conducted by IFFL in 1992, 20 million dosas were consumed in India on any given day. Narayanan and his colleagues at IFFL decided to come up with a complete dosa delivery system. The following requirements for the dosa delivery system were set by his team.

1. To design a dosa-making machine that could deliver consistent dosas at 30-second intervals, with uniform weight, crispiness, color, size, and taste.

2. To develop a dosa batter in dry or wet form with a shelf life of 4 weeks under refrigeration, which could be transported and used in any part of the country.

3. To develop a potato masala that could be automatically dispensed from the dosa machine in consistent quantities as desired.

4. To deliver the dosa to the customer in a convenient form such as a roll, so that the customer could eat the dosa on the move.

Narayanan was confident that the Dosa King would change the landscape of fast food restaurants in India.

BACKGROUND

Narayanan held a Post-Graduate Diploma in Management from the Indian Institute of Management Calcutta and a Bachelor’s degree in Commerce from Chennai. Narayanan worked for Coca-Cola and Nestlé before setting up Indian Foods and Fermentations Ltd. After several years in the food industry, Narayanan saw an opportunity in the fast food business in India. In 1992, India did not have any western fast food chains such as McDonalds, Burger King, or KFC. Restaurants were managed as small business entities by a few entrepreneurs and there were no major restaurant chains across the country. India went through a period of major economic reform in 1991 and the economy started growing much faster after the nineties. Narayanan expected the demand for fast food to grow in all major cities of India. Equipped with his experience at Coca-Cola and Nestlé, Narayanan was confident that he could change the restaurant industry in India. This strong belief led to the creation of the IFFL in 1992.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Academic Master
Essay & Assignment Help
24/7 Assignment Help
Instant Assignments
Coursework Helper
Fatimah Syeda
Writer Writer Name Offer Chat
Academic Master

ONLINE

Academic Master

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$47 Chat With Writer
Essay & Assignment Help

ONLINE

Essay & Assignment Help

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$53 Chat With Writer
24/7 Assignment Help

ONLINE

24/7 Assignment Help

I will cover all the points which you have mentioned in your project details.

$41 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$87 Chat With Writer
Coursework Helper

ONLINE

Coursework Helper

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$42 Chat With Writer
Fatimah Syeda

ONLINE

Fatimah Syeda

Give me a chance, i will do this with my best efforts

$130 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Tysvar news - Overexposure in digital radiography - Management - Business document design and development strategy - Humorous verse crossword clue - 2006 physics exam 2 - Tennessee waltz supreme line dance step sheet - Bill nye the science guy senses - 4 bit gray to binary converter - Passenger let her go lyrics meaning - Catherine mcauley high school - Product count capsim - Ateneo pre med courses - Assignment: Descriptive Statistics - Tectonic map of hypothetical ocean basin - Diversity Issues in Criminal Justice _ Chapter 9. - Questions for shaffer's article on southernization answers - One page - 2 coments each one 150 words (CITATION AND REFERENCE) - PowerPoint presentation must be at least 12 slides in length - University of hertfordshire login studynet - 1.5 ml eppendorf tubes vwr - Gst payable journal entry - Camping at rocklands reservoir - Biot savart law in terms of current density - Kriegspiel game for sale - The body shop values - Aws innovate ai/ml edition - BUSI510 Week 8 Assignment - Prmn fcrr org - Management Project - The jungle book sparknotes - Must have the ability to answer fully with detailed answers, non plagiarized. - Change y to i and add ed worksheet - Study the caretakers footprints believer beach - What is text dependent analysis - Children’s Health Fund and National Breast Cancer Coalition (Due 48 hours) - HIST 131 - Zaditen eye drops side effects - Journal Assignment - Urgently Required - A + Work. Zero Plagiarism - Need the Work in 20 Hours Max - Pure substance vs mixture - Research Topic - Taxonomy life's filing system crash course biology video answer key - 10 strategic points grand canyon university - Which of the following is a valid objective function for a linear programming problem? - Disadvantages of nike outsourcing - Psychological Factors - Expressing errors in measurement worksheet answers - Weeko 1 res - David wallerstein net worth - Oil viscosity temperature chart - Discussion: Searching Databases - Hydrogen and nitrogen react to form ammonia - Houston independent school district - Dirty john episode 1 reddit - Ethnic conflict - How to tighten lug nuts - Santa clara university essay prompts - ____ is the prevention of unauthorized access to the database - Nike weaknesses - Church music department mission statement - Paraphrasing exercises with answers - Example of a thesis statement of a short story - Mvr driving test nt - How to find functional dependencies in a relation - Six thinking hats brainstorming technique - Infosys campus connect study material ppt - Roman Empire Civ - Where should pesticides be stored servsafe - End stopped line definition - Microscope mania make a word challenge answers - What is a dress up in writing - A company estimates that warranty expense will be 4 of sales - Discuss Question - What is an integration paper - John winthrop a model of christian charity pdf - As 4678 - Chad wesley smith weight loss - Hbr working capital simulation for sunflower nutraceuticals - Discussion - Huckleberry ridge ash bed - Blue eyes brown eyes experiment - Prince charles hospital physiotherapy - Cell phones in classroom argumentative essay - A job order cost system - Sydney stage combat school - Anth - In the proto evangelium god promised that - Three categories of product costs - Happy endings margaret atwood symbolism - Nike quest apollo hockey stick - What is professional competence in social work - Flatworm and horseshoe crab symbiosis - New south wales institute of psychiatry - Can you feel the - Disco drugs causing gynaecomastia - Ir spectrum of d limonene - Customized Tours Uk - A countershaft carrying two v belt pulleys - Certificate iii in aquaculture dive