Emirates airlines marketing case study

Need help with my Marketing question - I’m studying for my class.

edit the attached paper on the following

·Format the title page to APA,

·On the introduction part add what will the paper be talking about by summarizing the contents add 1 page

·write the company's objectives (1 page)

·ad in text citations 5 of them and which should also be the reference list

·avoid plagiarismStrategic Management in Emirates Airlines1 Abstract This report investigates the management of Emirates Airlines in comparison to other airlines. The first part provides a brief outlook of the Emirates Airlines and there is a look at where the company came from. The various development stages are discussed showing the changes the company had to make to accommodate its growth. There is a look at the goals of the company which the management strives to achieve. These objectives necessitate the formulation of strategies including a diversification strategy, an intensive strategy and a generic strategy to ensure the airline remains one of the top airlines in the world. Emirates Airline has been innovative in the use of technology to enhance its service and has set the trend in the industry. This report also discusses the strategic alliances that the airline has made to increase its reach and therefore access more customers. It also delves into the stages a company goes through facing different challenges and competition. There is a look at some competitors in the industry and other similar type of organizations. British Airways and Singapore Airlines offer the best examples of the diverse competition that Emirates Airlines faces. There is a look at the similarities and contrasts in challenges and strategies taken by these airlines in comparison to Emirates Airline. A swot analysis then goes through the strengths, weaknesses, opportunities and competition that the company may have. Recommendations on how the airline can ensure it remains competitive and profitable are then stated in conclusion. Strategic Management in Emirates Airlines2 Introduction After a gap was left by the closure of Gulf Air, Emirates Airlines was established in the 25th of October 1985 by the Dubai government with only two aircrafts at the time. It has now over 142 aircraft and flies to 78 destinations that are spread over 102 countries throughout the world.