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I don’t understand this Marketing question and need help to study.
Review this case study:
http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862122/case_2_4_Ethics_and_Airbus.pdf
Answer the following questions (found also at the end of the case study):
In each of the cases described, who benefits and who suffers from the alleged ethical and legal lapses of Airbus?
How should the public relations staff at Airbus respond to the articles appearing in The Economist, The Guardian, and Reuters News?
What steps might Boeing take to defend itself from this sort of competition?
Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe? How and why?
Had France adopted the OECD convention on bribery ahead of these transactions, would the firm’s behavior have differed? Why?
Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.
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