Glo-bus is simulation that we are in group to make different decisions each year on products design, marketing in different regions, compensation & Facilities, corporate citizenship, and finance & cash flow.
1. Select and analyze two management functions of your company (e.g. Strategy, Marketing, Operations, Finance, Human Resources, Corporate Compliance/Ethics). Reflect on the results and the mistakes made. In hindsight, what would you have done differently? What prevented you from pursuing a different strategy?
2. What did you learn about working with a team through this simulation? What did you learn that will help you in your work environment?GLO-bus Team Presentation 1. Strategic Plan The Differentiation Strategy Differentiation strategy making our products different from and more attractive than competitors, which typically involve features, functionality, durability, support, and also brand image. Changed to Best-Cost Strategy Production Cost was expensive during year 5 to year 8 Best-Cost Strategy focuses on both on low cost and upscale difference, which is to keep costs and prices lower than others providers of similar products with comparable quality and features. Questions •If it was different by geographic region, please describe how the strategy varied by region. Since North American and Europe-Africa have higher market share and demand than Asia and Latin American, we provide different sale price, discount, and special contract. •What was your strategic vision for the company? Our company is continuously to meet the expectations of shareholders and customers to maintain the A+ credit rating, higher EPS and ROE. 2. Product & Marketing Strategy Price: Sales Promotions Place: Retailers, Online Product: Warranty Period Promotion: advertising online and retail 3. Production Strategy Improving productivity We upgrade Robotics in very beginning years ---Training Workers ---Installed Workstations ---Zero Overtime 6. Financial Strategy Low Libiliaties, Sufficient Cash, High EPS and Credit Rate ---Financial Event <<<< Bank loan $50,000 in Year 7, repaid it in year 10 Issued 800 shares stock at $68.17 in year 8 >>>> ---Income in Four Regions Four regions have different consuming level and product recognition ---Financial Report --Liabilities was much lower than Assets --Higher shareholder Equity ---Financial Report --Inflows cash was much higher than outlays 3. Facilities Strategy - - Installed workstations spaces and avoid the overwork happen. Investment in Robotics Upgrade to ensure the technology our business have keep the forefront among the industry. 4. Compensation Strategy AC Camera Y6 Y7 Y8 Y9 Y10 Y11 Y12 Base Wage (Per PAT Member) +1% +1% +1% +1% +1% +1% +1% Incentive Bonus ($ per unit) 3.00 4.00 4.20 5.00 5.00 5.00 4.00 Attendance Bonus ($ per worker) 1000 1000 1200 1200 1200 1200 1000 Total Compensation (annual per worker) 24854 26861 27835 29078 29372 29581 28436 UAV Drone Y6 Y7 Y8 Y9 Y10 Y11 Y12 Base Wage (Per PAT Member) +1% +2% +2% +2% +2% +2% +2% Incentive Bonus ($ per unit) 8.00 8.00 8.00 8.00 8.00 8.00 7.00 Attendance Bonus ($ per worker) 1000 1000 1000 1000 1000 1000 1000 Total Compensation (annual per worker) 25604 26470 28297 28857 29310 29711 29388 -Increase base wage, incentive bonus, and attendance bonus except year 12, which we would like to save capital. 5. Corporate Citizenship Strategy - Our company pay a lot of efforts on CSR and Citizenship, that we got Year 10 to Year 12’s winner of “Gold Star Award for Corporate Citizenship”. - Donate our profit to charity, use environment friendly components, recycle materials, and green shipping, implement renewable energy program, and improve our employees’ working conditions, and Institution of a Supplier Code of Conduct and Compliance Monitoring of Suppliers. 7. Competition - Company D, it ranked the first position for Year 8, 9, 10, and 12. 7. Competition AC Camera strongest competitor D: Low Price, Retailer support, Market share 7. Competition UAV Drone strongest competitor Our company occupied the most market share 7. Competition Company D - High Sales Promotions/ Advertising for AC Camera - High Search Engine Advertising / Retail /discount 7.