Q1. How would you assess BP’s response to the Gulf of Mexico oil spill?
BP’s response to the Gulf of Mexico would have been assessed by recording their activities aimed at controlling the spill as well as measuring the effectiveness of these activities which simply means establishing whether or not the BP’s approaches to tame the spill brought about any hope. Interviews and questionnaires to members of public would seek the public opinions on the company’s response to the spill.
Q2. How could BP have prevented the damage done by its CEO spokesman? By discussing what would be communicated to the public before any statements would be made by the spokesman.
Q3. Had you been advising Hayward what would have suggested he say in the questions he was asked?
My suggestion would have been that he play down and cease from giving precise answers such as giving the exact volume of the leaks. I would also advise him not to predict anything for anything could happen and render the predictions null.
Q4. What should Walmart’s public relation posture be going forward relative to the bribery charges?
This would simply be allowing internal investigations to take place and play down any positive results.
Q1. What might have been the consequences had Johnson & Johnson decided to” tough out “first reports of Tylenol related deaths and not recall the product
Had the company decided “tough out” the first reports Tylenol related deaths then it would have been concluded that indeed Tylenol product was poisonous and Johnson & Johnson was aware of that.
Q2. What other public relation options did Johnson & Johnson have in responding to the first round of Tylenol murders?
An alternative public relation option for the company was to carry out an investigation on what exactly had caused the deaths and explain it to the public if they were sure that Tylenol was safe.
Q3.did Company made wise decision by introducing extra strength Tylenol?
I think it was wise to re-introduce extra strength Tylenol. Chances are that customers could not trust it but its re introduction served to “ cleanse” the company or rather it was some sort of a statement that Johnson & Johnson was sure that their Tylenol products were safe.
Q4. In the light of the other companies, do you think Johnson and Johnsons acted quickly to remove the Tylenol products?
Johnson & Johnson should not have taken such a decision. First, the decision communicated “panic “in the company and second, other companies saw it as a way of “claiming responsibility. “