Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Planning and the marketing mix simulation backpack

13/10/2021 Client: muhammad11 Deadline: 2 Day

Marketing Simulation Strategy Assignment- McGraw Hill Simulation Game

Hi I need an edit and a more detailed report based on the McGraw Hill marketing Simulation game. You need to have knowledge of this game to do this.I have attached a template called "initial game", the actual document that needs to be edited and made in the format of the template is called MKTG 2150 Final Project.

The assignment instructions are posted at MKTG2150 Group project - we only need to complete part 1.

MKTG 2150 Final Project - Marketing Practice Simulation (we know the name is terrible)

Winter 2018 - 25% of final grade

In teams of 3-4 we will play the McGraw Hill Marketing Practice Simulation that was included with your book purchase. There are many benefits to using a simulation including:

· the ability to learn through performing an action in order to get to a certain outcome,

· the improved retention of knowledge and its applications with experience of integrating the concepts learned in class and applying them in a strategically consistent manner,

· the benefit of consistent, constant, and immediate feedback,

· It is really fun!

There are three elements to your completion of this project:

1. 2 page document outlining your team’s original strategy and the reasoning behind your decisions, this is worth 15 points. To complete this it is important to read the guides and play the tutorial games provided to you.

2. Playing the simulation for at least 15 rounds this represents 10 points dependent on your placing. The ultimate goal is to make the most money.

3. Final Presentation where you will create the promotional campaign for your product and provide an overview of your final position. This is worth 75 points of your final grade.

Part 1

The document outlining your initial strategy for the simulation will include the following:

(Hint: approx. 1 paragraph for each point)

· Introduction and conclusion

· Discussion of each strategic decision including:

· Segment chosen and why

· Product features and how they meet the needs of the segment

· Pricing strategy, actual price and margin

· Distribution decisions with reasoning

· Communications decisions both message and media

· Approximately 2 pages, organized, edited, single spaced, 12 point font, stapled with a cover page with first and last names of all contributing group members.

This document is due at the beginning of class on the day we start the game. It is essentially your first set of decisions so it is important that everyone on the team agrees. You will have opportunity to practice before the simulation begins!

Part 2

Game on! We will play about 15 rounds as per the class schedule. The top team based on the Total Net Profit over the course of the game. Top team gets 10, second team 9 and so on. Everyone in the group must be in class on the days that we are playing the game.

Missing class and not supporting your team will result in a reduced grade of 10% per occurrence, this includes game and project preparation classes.

Part 3

This is where we put together all that we have learned and apply the concepts learned during the course and simulation. A 10 minute presentation will be created and practiced that illustrates your final results from the simulation and your creative department’s work on creating an effective promotional campaign. Your group will create an integrated marketing communication strategy, decide upon the elements required (see text), develop an appeal, and design and produce the creative elements (actual ads, social media, public relations, sponsorship, sales promotions and direct pieces). It is important that you make clear the goals of your plan and explain how success will be measured.

The format of the presentation will be:

· Created for an audience of Marketing Managers who you wish to approve the launching of your IMC plan.

· 10 minutes + questions

· Evidence of IMC – ALL strategies consistent and relate to overall plan

· 15-20 slides created in PP, Google slides, Prezi or any format that you would like.

· Slides will be primarily images with very few words

· Presentation will be practiced and professional

· Presenters will be dressed in business attire as discussed in class or appropriate costumes

· Presentations will be interesting and awesome

· Bonus marks for those judged the most awesome by their peers (1st place – 5 marks, 2nd place – 3 marks, 3rd place – 1 mark)

· Will include the information and elements outlined below – these are guidelines

Suggested Slides and Content of Presentation:

Introduction

Game summary and key learning from simulation

Target market

Objective/Overall Appeal

Packaging – sample or visual of tag

Advertising strategy – visual sample of actual ad, where, why and timing (Be specific)

Direct Marketing - Social Media plan – visual, where, why, how do you get consumers engaged, timing

Public Relations strategy – what, where, when

Event Sponsorship – what, where, when

Sales Promotion – visual, offer, where, timing

Website mock-up

Schedule of timing in table format

Conclusion

References

All students are required to be present for all presentations to act as judges and support their peers. Failure to hand in an individual voting form at the end of presentations will result in an individual reduced grade on the project.

MKTG 2150 Final Project Presentation

Group name: ____________________________________________________________________

Content (Steak)

Score

Comments

· Game Overview & Decisions

· Final Decisions

1 2 3 4 5 6 7 8 9 10

Integrated Marketing Communication Campaign

· Clear description of target market

· Campaign clearly described and justified including appeal and creative themes

· Creation and use of consistent brand identity

· Packaging – eg or visual of tag

· Advertising strategy – visual sample of actual ad, where, why and timing

· Direct Marketing Social Media plan – visual, where, why, how do you get consumers engaged, timing

· Public Relations strategy – what, where, when

· Event Sponsorship – what, where, when

· Sales Promotion – visual, offer, where, timing

· Website mockup

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

Media Plan and schedule

· Media chosen consistent with campaign and audience

· schedule justified

1 2 3 4 5

1 2 3 4 5

References

1 2 3 4 5

Communication and Persuasion

Introduction captures attention and manages expectations

1 2 3 4 5

Timed perfectly using format

· 10 minutes and 20 slides

1 2 3 4 5

Stunning, persuasive visuals- Slides

1 2 3 4 5

Effective Platform Skills -obviously well-rehearsed

1 2 3 4 5

Conclusion - Ends on a high, persuasive note

1 2 3 4 5

Total

/100

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

University Coursework Help
Finance Homework Help
Engineering Mentor
Top Writing Guru
Helping Hand
Professional Accountant
Writer Writer Name Offer Chat
University Coursework Help

ONLINE

University Coursework Help

I have read your project details. I can do this within your deadline.

$31 Chat With Writer
Finance Homework Help

ONLINE

Finance Homework Help

I will cover all the points which you have mentioned in your project details.

$27 Chat With Writer
Engineering Mentor

ONLINE

Engineering Mentor

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$38 Chat With Writer
Top Writing Guru

ONLINE

Top Writing Guru

Give me a chance, i will do this with my best efforts

$32 Chat With Writer
Helping Hand

ONLINE

Helping Hand

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$50 Chat With Writer
Professional Accountant

ONLINE

Professional Accountant

I have read and understood all your initial requirements, and I am very professional in this task.

$24 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Equilibrium constant keq worksheet answers - Discussion 11 - The odyssey movie questions - DM-W2 - Kks power plant classification system pdf - Can you complete my discussion for me? - Edwin starr war lyrics meaning - How to check resistor color code - What is your coaching philosophy - Simple battleship c++ - Hsa ergonomics workshop - How to use a dissecting microscope - Bradford insulation data sheet - A manager's instrumental values have little or no effect on organizational culture. - ¿quién le recomendó el restaurante a celia? - Four square writing template - 2009 general maths hsc - Resentment prayer big book - Protocols of the elders of zion pdf - Colombo frozen yogurt - Webasto t91 wiring diagram - Apes 110 code of ethics for professional accountants - Cessna caravan ex price - LITERATURE - Ap statistics chapter 3 displaying and describing categorical data - Reverse return piping diagram - Functional behavior assessment checklist template - Microsoft nokia deal analysis - Carl eugene watts childhood - Warwick english literature modules - Practice marketing simulation - +27737189846,Al Dubai®=Safe Affordable Misoprostol 200 mcg Mifepack tablets For Sale in Dubai®Buy MTP KIT, - Where were the angles from - Midnight time 24 hour clock - Lab Report #11 - Musicians and composers were basically servants to courts and/or churches during the Baroque period. What similarities and differences can you draw to the music industry today? - Sso roles and responsibilities - Assessment of patient with Tuberculosis - Dr osman charles town wv - A job order cost sheet for ryan company is shown below. - Lab Report: Microbial Growth - Effects of Temperature - Functions of Managers - A race car driver must average - Doctor dolittle learns animal language questions and answers class 7 - Need help in homework IOT - Cadmium test for battery - The redstockings manifesto - How to write recommendation for report - Three grams of musk oil are required for each - National lottery scratchcard prizes - Cornel west democracy matters pdf - Discussion questions for the matrix answers - Apa essay - Accountable care organizations vs managed care - Ppc specialist job description - Bupa saudi arabia iban update form - CASE STUDY 2 - Assignment in python programming - The resistance of a liquid to flow - The mystery of faith himes pdf - National standards for disability services - Sensitivity report excel - Dozier corporation is a fast-growing supplier of office products - Executive Program Practical Connection Assignment on Information Governance - Www centredessciencesdemontreal com autopsy - Bio help - Crime and Movies must have watched both movies. - South holderness technology college - Cima present value table - Menston and guiseley practice - The ditchdigger's daughters book summary - Business report structure hsc - Mass communication living in a media world 7th edition - Media Literacy in the Digital Age - Mitsubishi m net cable - Business Intelligence Chapter 1 - Garlic bread factory capalaba - (DQ) Biz News - CSR (Purpose Driven) - Develop research for construction industry - Global marketing strategy of mcdonald's - Paper - How to change my phone number in outlook 2013 - Thesis statement for argumentative essay on technology - Developing python app - Private companies in singapore - Ocr exam timetable 2016 - Written Assignment #1: How to stop losing your employees - Lesson 25 length liquid volume and mass answer key - Modern romeo and juliet - Aat level 3 syllabus - SINS MEETING - What kind of mark does gandalf put on bilbo's door - Hard drawn steel wire specification - Animal farm chapter 1 2 questions and answers - Create a presentation - Contemporary Issues - Coil machine set up - Trane cvhe performance data - Dr ruja health alpha and omega - Bob rowten city bank mortgage