The flamingo grill is an upscale restaurant located

RCH520 Quantitative Analysis Project Essay
Subject
Mathematics

School
Grantham University

Question Description
Minimum of five pages including a cover page with all necessary info. Clearly identify the Case Problem # and titles. Include a reference page. The main body should clearly address all questions asked in the managerial report of the two case problems. This essay should reflect scholarly writing and current APA standards and must include citations to support the ideas.

Final Project Part A, select one of the cases from the list below

Ch. 4 Linear Programming Applications in Marketing, Finance, and Operations Management: Case#1

Case Problem 1

Planning an Advertising Campaign

The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ’s recommendation concerning how the advertising budget should be distributed across television, radio, and online advertisements. The budget has been set at $279,000.

In a meeting with Flamingo’s management team, HJ consultants provided the following information about the industry exposure effectiveness rating per ad, their estimate of the number of potential new customers reached per ad, and the cost for each ad:

Advertising Media | Exposure Rating per Ad | New Customers per Ad | Cost per Ad

Television | 90 | 4,000 | $10,000

Radio | 25 | 2,000 | $ 3,000

Online | 10 | 1,000 | $ 1,000

The exposure rating is viewed as a measure of the value of the ad to both existing customers and potential new customers. It is a function of such things as image, message recall, visual and audio appeal, and so on. As expected, the more expensive television advertisement has the highest exposure effectiveness rating along with the greatest potential for reaching new customer.