OER Chapters:
Chapter 5 – Audience Analysis
Chapter 7 – Supporting Your Ideas
Chapter 8 – Organizing and Outlining
Chapter 9 – Introduction and Conclusion
Chapter 15 – Informative Speaking
Chapter 8 - Outlines are an effective tool for organizing your ideas. Well-presented speeches are most often the result of a complete outline. Students reported that they
spend nearly half of their total preparation time outlining and editing their speeches.
Outlines, or textual arrangements of all the various elements of a speech, are a very
common way of organizing a speech before it is delivered.
Types of Outlines
1. Preparation Outline: includes all main ideas, subpoints, and supporting
materials to be used in the main portion - introduction, or body, of a speech. It
also includes the specific purpose, central idea, introduction, conclusion,
blueprints, signposts, and transitions. Ultimately, it helps you produce a plan that
lets you judge the unity and coherence of your speech to see how well the parts fit
together and how smoothly the speech flows.
2. Speaking/Delivery Outline: includes only the information you will need to
present your speech in the fashion you have edited, planned and rehearsed. A
delivery outline should not be so detailed that you find yourself reading it rather
than speaking to your audience. It should be as brief as possible!
3. Audience Outline: single words and phrases are most common. It is not as
detailed as the preparation outline. It is rarely written in complete sentences.
Speech Outlining Process - has three stages
1) Developing a preparation outline
2) Developing a delivery outline and speaking notes-Five Steps for preparing to
speak
a. Make the outline as brief as possible
i. Select your topic
ii. Formulate your purpose statement
iii. Write your thesis
b. Include the introduction and conclusion in much shortened form
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c. Include supporting material (main and sub-points)
d. Do not include your purpose statement in your delivery outline
e. Use standard outline form
3) Editing the speech-Organizing and Outlining Your Ideas (Chapter 8)
a. Review your specific purpose
b. Consider your audience
c. Simply say it
i. Eliminate phrases that add no meaning to your message
ii. Avoid narrating your speaking technique
d. Keep only the best supporting material
e. Ask a listener to help you cut material
f. Look at your introduction and conclusion
g. Review your organizational styles
i. Chronological
ii. Topical spatial
iii. Comparative
iv. Problem-solution
v. Causal
h. Connect your main points
i. Transitional statements or words
ii. Internal previews
iii. summaries
PLEASE DO NOT USE INDEX CARDS - Index Cards are not Allowed!!!
You may only use your DELIVERY OUTLINE! Please number all of your outline pages and do not print front to back or two sided. Also, please do not staple the pages.
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Chapter 15, Informative Speaking
Informative Speaking Preparation Outline Guidelines A wise person once said, “If effort is organized, accomplishment follows.” Thus a
clearly and logically structured speech helps your audience remember what you say. A
logical structure also helps you feel more in control of your speech, and greater control
helps you feel more comfortable while delivering your speech.
A Speech Preparation Outline – is simply a way for you to organize your speech both
clearly and logically. You should always create a speech outline. It helps you select and
order your supporting material. Also, it helps you focus on and choose appropriate and
eloquent words, etc.
Types of Informative Speaking • Definitional speeches
• Descriptive speeches
• Explanatory speeches • Demonstration speeches
Guidelines for Effective Informative Speaking
• Consider your audience’s needs and goals
• Consider your audience’s knowledge level • Capture attention and interest immediately • Generate and maintain interest by being creative, vivid, and enthusiastic
o Create coherence
o Cite your oral sources accurately
o Signpost main ideas
o Relate the new with the familiar
o Use repetition
o Offer interesting visual • Consider how to respond to audience questions and distractions • Make speech memorable
There are 5 Goals of Informative Speeches 1) Credible/Accurate 2) Knowledgeable/Objective
3) Relevant/Clear
4) Meaningful 5) Memorable
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Chapter 8, Organizing and Outlining
I. Header
Speech Title: From Barley to Beer
Audience: Analyze your audience (Please refer to Chapter 5)
General Purpose/Speech Type: Your general aim is to inform, persuade, entertain,
or motivate (Informative – help you understand malting, mashing, brewing, and
fermenting beer.)
Specific Purpose Statement: This is the response you want from your audience, what
you hope to achieve from this speech.
Your purpose statement is where you simply state what your goal is. However, it is not
possible to use this in the speech. You need to convert it to a ‘thesis’ statement. A thesis
statement is one sentence in the introduction in which you declare your purpose and
topic. (Page 7-2)
Examples
• To inform the class of differences between the operations of an on-campus
political club and an off campus political party.
• To explain to the Student Senate that requiring all college students to
participate in service-learning projects benefits the student, college, and
community.
Ex: At the end of my speech, the audience should be able to inform, describe, explain,
demonstrate, or identify…
Thesis Statement or Central Idea: Your main assertion; the core of your speech. It is a
one sentence summary of your speech. (Page 7-2)
Ex: Brewing beer is a process that involves a series of complex steps, each modified to
give the beer its individual flavor.
II. Introduction – (Please refer to Chapter 9)
• Purpose of Introduction –
o Gain the audience’s attention and interest
o Gain goodwill
o Clearly state the purpose
o Preview and structure the speech
o Establish and enhance credibility
o Preview your message and organization
• Preparing the introduction
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o Construct the introduction last
o Make it relevant
o Be succinct
o Write it out word for word
I. Greeting and Attention Getting Device or Introduction (chapter 8)
A. Tell a story
B. Refer to the occasion
C. Refer to recent or historical events
D. Refer to previous speeches
E. Refer to personal interest
F. Use startling statistics
G. Use an analogy
H. Use a quotation
I. Ask a question
J. Use humor
K. Poem (See the Public Speaking Libguide on Poetry Reading)
NOTE: Please do not start your speech with your name and today, I am going to talk
about. That is not an Introduction!!!!
II. Establish speaker-audience-topic connection/ WIIFT?/ Motivate audience
to listen. Tell your audience why they should listen to you. Example:
Haven’t you wondered where all that beer comes from?
III. Establish ethos/credibility - Preview of the speaker/orient the audience
Tell us who you are, you will not need to introduce yourself, but you will need
to establish ethos/credibility. Thus you will need to explain to the audience
why you are qualified to speak about the subject/topic. Example: (Brewing
my own beer for two years)
IV. Establish Goodwill
V. Preview main/major points – Chapter 7 – Combine multiple forms of
evidence to support your ideas. Use books, periodicals, full text
databases, search engines, credible websites, government documents,
personal or witness testimony, interviews, etc.
A. First main point; same as I in body
B. Second main point, same as II in body
C. Third main point; same as III in body
Transition: connect the introduction to the body
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Note: The goals of this section are simply to focus audience attention and
interest, put yourself in your presentation, preview the message, and set the
emotional tone!
III. Body
I. First main/major point
A. Support for I (the first main point)
B. Further support for I (details, examples and/or visual aids, facts, provide
statistics illustrations, testimonies, analogies)
Transition: connect the first major point to the second
II. Second main/major point
A. Support for II (the second main point)
B. Further support for II (details, examples and/or visual aids, facts, provide
statistics illustrations, testimonies, analogies)
Transition: connect the second major point to the third
III. Third main/major point
A. Support for III (the third main point)
B. Further support for III (details, examples, visual aids, facts, provide
statistics illustrations, testimonies, analogies)
Transition: connect the third major point (or all main points) to the conclusion
IV. Closure Device/Conclusion (Please refer to Chapter 9)
Purpose of Conclusion – leaves an equally important final impression
o Prepare the audience for the end of the speech
o Present any final appeals
o Summarize and close
o End with a clincher
o Appeals and challenges
• Composing the Conclusion
o Prepare the conclusion
o Do not include any new information
o Follow the structure
• Use the following effective closure devices/conclusions:
o Thanking as Transition
o Call to Action
o Use a dramatic Illustration
o Conclude with a Quotation
o Conclude with a Metaphor That Broadens the Meaning of Your Speech
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o Conclude with Humor
o Encourage Thought with a Rhetorical Question
o Refer to Your Introduction
Starting Facts/ Intriguing Statements
Dramatic Story/ Build Suspense
Quotation and/or Literature Reference
Humor
Question
Rhetorical Question
Illustrations, Examples, and Anecdotes
Physically Involve the Audience
Relate personal Experience
Use A Visual or Media Aid
Refer to the situation
Poem (See the Public Speaking Libguide on Poetry Reading)
Common Pitfalls of Conclusions knowing what not to do is almost as important as
knowing what to do
• Don’t use your conclusion to introduce a new topic
• Don’t apologize
• Don’t end abruptly
• Don’t change the mood or tone
• Don’t use the phrases “In Summary or “In conclusion” except when you are actually
at the end of your speech
• Don’t ever end your speech with the following:
o That’s it!
o That’s all!
o That’s all I have!
o The End!
o I’m done!
• Note: In this section, it’s imperative that you review points. Tell us what you told us.
Provide us with a brief explanation of what you said. Tie it up. Wrap it up. Make
sure that you stay within the time frame! End your speech with a bang! If you told,
or began, a story in the introduction, you can finish it here. If you gave startling
statistics, end with one. Memorable quotes are always good ways to end your speech,
just make sure that it relates to what your speech was about.
I. Summary – summarize your main ideas and restate your central idea in a
memorable way.
A. First main point; same as I in body
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B. Second main point; same as II in body
C. Third main point; same as III in body
II. Closure Provide closure/feedback. Your speech should “sound finished.”
Make sure that you pause between the body of your speech and its conclusion
Slow your speaking rate down
• Move out from behind the podium to make a final impassioned plea to your audience
• Signal with falling vocal inflection that you are making your final statement
• Also, don’t forget to ask if there are any questions - this is part of the feedback loop
References – you must cite your sources in MLA style.
Please refer to any of the computer generated citation machines for proper citations.
http://www.easybib.com/ http://www.citationmachine.net/
http://www.bibme.org/apa
Also, do not use Wikipedia to find sources.
YOU MUST HAVE THREE REFERENCES! No EXCEPTIONS!
Failure to cite at least three sources will result in a “F” grade for the speech.
http://www.easybib.com/
http://www.easybib.com/
http://www.citationmachine.net/
http://www.citationmachine.net/
http://www.bibme.org/apa
http://www.bibme.org/apa
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Informative Presentation Delivery Outline NAME:
I. Header Speech Title: Audience:
General Purpose/Speech Type: Specific Purpose Statement: Thesis Statement or Central Idea:
II. Introduction - V. Greeting and Attention Getting Device
VI. Establish speaker-audience-topic connection/ WIIFT?/ Motivate audience to
listen.
VII. Establish credibility / Preview of the speaker/orient the audience\
VIII. Establish goodwill
IX. Preview main/major points A. First main point; same as I in body
B. Second main point, same as II in body
C. Third main point; same as III in body Transition: connect the introduction to the body
III. Body V. First main/major point
A. Support for I (the first main point) B. Further support for I (details, examples and/or visual aids) Transition: connect the first major point to the second
VI. Second main/major point
A. Support for II (the second main point) B. Further support for II (details, examples and/or visual aids) Transition: connect the second major point to the third
VII. Third main/major point A. Support for III (the third main point) B. Further support for III (details, examples and/or visual aids) Transition: connect the third major point (or all main points) to the conclusion
IV. Conclusion Summary
A. First main point; same as I in body
B. Second main point; same as II in body
C. Third main point; same as III in body Transition: connect your conclusion to your closure device and end strong!
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Closure Device/Conclusion
References – you must cite three sources.