Week 8 MKT457: E-Marketing

Hello Everyone,

Welcome to the Week 8 Discussion Board Assignment. For this week, be sure to read chapters 8 & 9.

Your main post should be a minimum of 200 words, well-thought-out and it should address the question in its entirety. Make sure that your main post is the same written assignment that has gone through the Unicheck process. Please submit your main post by Wednesday of the week.

Your two response replies should be between 50 - 100 words each. Responses such as, “I agree,” “disagree” or “good answer" are not acceptable.

I will suggest that you submit your first response reply by Friday of the week and the second no later than Sunday noon of the week. This will enable you to have a good discussion going on the thread. Note that both responses are due by Sunday of the week.

All your postings to the discussion board need to be:

• Free of plagiarism,


• Use the recommended APA writing format,


• Properly cited, and


• Academically clear, meaningful, and substantive.

Please keep in mind that this is a professional platform and we need to show gracious professionalism to everyone in this classroom at all times.

The discussion question for this week is as follows:

A. Your text (chapter 8), lists 7 distinct elements in a direct marketing email campaign.

List these 7 distinct elements and describe each element in 5 – 8 sentences. Be sure to number them to ensure that you have listed all 7.

B. When sending an out-going email (e.g. after the first purchase, greetings, birthday wishes, etc.), a business should pay attention to two key issues regarding the email itself. What are they? Why are they key issues?

C. When running campaigns on social media platforms is it important to run multiple variations of the same advertisement? Why?

Make sure that your Main Post has gone through the Unicheck review. I look forward to interacting with you this week on the board.