What have you learned from this assignment

Assignment 1: What Have You Learned So Far?

Review the social media platforms you've used throughout the course so far, from a social media marketer's perspective. Reflect on what you have learned about each. Which is your preferred, and why?

Write a three to five (3-5) page paper in which you:

Describe each of the seven (7) social media platforms that have been covered in this course from a social media marketer's perspective, included, but not limited to, the type of platform, primary users, industries the platform works best with, how it can be used, and any other items you found interesting about each platform. Note: If you use someone else's material, data, and/or words, you must cite and reference the source of the data.
List at least two (2) things you have learned about each platform and discuss why you found them interesting and what they mean to you as a social media marketer.
Identify which platform is your favorite from a social media marketer's perspective, and list at least two (2) reasons for your choice.
Use at least two (2) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other websites do not qualify as academic resources. Format your assignment according to the following formatting requirements:
This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.
Note: You can use Grammarly to check your assignment before submitting it. Grammarly is a great tool to check your spelling and grammar. It is a free tool and there is a link to it in iCampus. Click here for a quick video on how to use Grammarly.
Your Assignment must be saved as:
Last Name_First Name_Week5_Assignment1
For Example: Doe_John_Week5_Assignment 1

The specific course learning outcomes associated with this assignment are:

Discuss the place social media has in today’s world and its impact on organizations.
Explain how social media marketing is used to build relationships with customers, enhance company branding, and increase sales.
Use technology and information resources to research issues in social media marketing.
Write clearly and concisely about social media marketing using proper writing mechanics.

Communicating professionally and ethically is one of the essential skillsets we can teach you at Strayer. The following guidelines will ensure:

· Your writing is professional · You avoid plagiarizing others, which is essential to writing ethically · You give credit to others in your work

Visit Strayer’s Academic Integrity Center for more information.

Strayer University Writing Standards

1Strayer University Writing Standards

https://pslogin.strayer.edu/?dest=academic-support/academic-integrity-center
… If your assignment requires a title page, include the assignment title, your name, course title, your professor’s name, and the date of submission on a separate page.

… If your assignment does not require a title page, include the assignment title, your name, course title, your professor’s name, and the date of submission in the header of your document.

… Include page numbers.

… Use 1-inch margins.

… Use Arial, Courier, Times New Roman, or Calibri font style.

… Use 10, 11, or 12 point font size for the body of your text.

… Use either single or double spacing, according to assignment guidelines.

… See assignment guidelines for instructions to format tables/charts/graphs/ images.

… Use appropriate language and be concise.

… Write in active voice when possible. Find tips here.

… Use the point of view (first, second, or third person) required by the assignment guidelines.

… Use spelling and grammar check and proofread to help ensure your work is error free.

… Use credible sources to support your ideas/work. Find tips here.

… Cite your sources throughout your work when you borrow someone else’s words or ideas. Give credit to the authors.

… Add each cited source to the source list at the end of your assignment so that your reader can find and reference the original material. (See In-Text Citations section for more details.)

… Don’t forget to cite and add your textbook to the source list if you use it as a source.

… Include a source list when the assignment requires research or if you cite the textbook.

… Type “Sources” centered on the first line of the page.

… List the sources that you used in your assignment.

… Organize sources in a numbered list and in order of use throughout the paper. Use the original number when citing a source multiple times.

Writing Assignments

Title Your Work

Use Appropriate Formatting

Write Clearly

Cite Credible Sources

Build a Source List

Strayer University Writing Standards 2

https://owl.english.purdue.edu/owl/resource/539/01/
http://libdatab.strayer.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=98402046&site=eds-live&scope=site
Giving Credit to Authors and Sources When quoting or paraphrasing another source in your writing, you need to give credit by using an in-text citation. An in-text citation includes the author’s last name and the number of the source from the source list. Find tips here.

Option #1: Paraphrasing Rewording Source Information in Your Own Words

· Take the source information and rephrase it in your words. Be sure not to repeat the same words of the author.

· Add a number to the end of your source (which will tie to your source list).

· Remember, you cannot just replace the words of the original sentence.

 Examples ORIGINAL SOURCE

“Writing at a college level requires informed research.”

PARAPHRASING

As Harvey wrote, when writing a paper for higher education, it is critical to research and cite sources (1).

When writing a paper for higher education, it is imperative to research and cite sources (Harvey, 1).

Option #2: Quoting Citing another person’s work word for word

· Place quotation marks at the beginning and the end of the quoted information.

· Add a number to the end of your quote (which matches your source list).

· Do not quote more than one to two sentences (approximately 25 words) at a time.

· Do not start a sentence with a quotation. · Introduce and explain quotes within the context of your

paper.

 Examples ORIGINAL SOURCE

“Writing at a college level requires informed research.”

QUOTING

Harvey wrote in his book, “Writing at a college level requires informed research” (1).

Many authors agree, “Writing at a college level requires informed research” (Harvey, 1).

Strayer University Writing Standards 3

http://libdatab.strayer.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=98402046&site=eds-live&scope=site
Source List The source list (which includes the sources that you used in your assignment) is a new page that you will add at the end of your paper. The list has two purposes: it gives credit to the authors that you use and gives your readers enough information to find the source without your help. Build your source list as you write.

Strayer University Writing Standards 4

· Type “Sources” at the top of a new page. · Include a numbered list of the sources you used in your paper. (the numbers

indicate the order in which you used them). A well-researched assignment has at least as many sources as pages.

1. Use the number one (1) for the first source used in the paper, the number two (2) for the second source, and so on.

2. Use the same number for a source if you use it multiple times.

· Ensure each source includes four parts: author or organization, publication date, title, and how to find it. If you have trouble finding these details, then re- evaluate the credibility of your source.

· Use the browser link for a public webpage. · Look for a permalink tool for a webpage, which requires logging in, such as the

Strayer Library.

· Write a comment instructing your readers how to find all sources that do not have a browser link or a permalink.

Source List Elements AUTHOR PUBLICATION DATE TITLE HOW TO FIND

 Examples Michael Harvey

In the case of multiple authors, only list the first.

2013

This is not the same as copyright date, which is denoted by ©

The Nuts & Bolts of College Writing

http://libdatab.strayer.edu/login?url=http:// search.ebscohost.com/login.aspx?direct =true&db=nlebk&AN=590706&site=eds- live&scope=site

 How it Will Look in Your Source List 1. Michael Harvey, 2013, The Nuts & Bolts of College Writing, http://libdatab.strayer.edu/login?url=http://search. ebscohost.com/login.aspx?direct=true&db=nlebk&AN=590706&site=eds-live&scope=site

Setting Up the Page

Building a Source List

 Sample Source List 1. Michael Harvey, 2013, The Nuts & Bolts of College Writing, http://libdatab.strayer.edu/login?url=http://search.

ebscohost.com/login.aspx?direct=true&db=nlebk&AN=590706&site=eds-live&scope=site

2. William R. Stanek, 2010, Storyboarding Techniques chapter in Effective Writing for Business, College and Life, http:// libdatab.strayer.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=359141&site=e ds-live&scope=site&ebv=EB&ppid=pp_23

3. Zyad Hicham, 2017, Vocabulary Growth in College-Level Students’ Narrative Writing, http://libdatab.strayer.edu/ login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edsdoj&AN=edsdoj.9b7fad40e529462bafe3a936 aaf81420&site=eds-live&scope=site

4. Anya Kamenetz, July 10, 2015, The Writing Assignment That Changes Lives, https://www.npr.org/sections/ ed/2015/07/10/419202925/the-writing-assignment-that-changes-lives

5. Brad Thor, June 14, 2016, The Best Writing Advice I Ever Got, http://time.com/4363050/brad-thor-best-writing-advice/

6. Karen Hertzberg, June 15, 2017, How to Improve Writing Skills in 15 Easy Steps, https://www.grammarly.com/blog/ how-to-improve-writing-skills/

7. Roy Peter Clark, 2008, Writing Tools: 55 Essential Strategies for Every Writer

8. C.M. Gill, 2014, The Psychology of Grading and Scoring, Essential Writing Skills for College & Beyond

9. ABC Company’s Policy & Procedures Committee, Employee Dress and Attendance Policy, this is a policy in my office

10. Henry M. Sayre, 2014, The Humanities: Culture, Continuity and Change Vol 1, this is the HUM111 textbook

Strayer University Writing Standards 5