Ben and jerry's case study pdf

read the Ben & Jerry’s Case Study [PDF]. Then, write a 1-2 page paper in which you answer the following questions, including citations in MLA format when appropriate:

Describe which of the nine mission statement components (listed in your course text) you can find within the mission statement.
Provide suggestions as to how the mission statement can be improved/changed to include more of the nine components.
Explain how we can use the PAPA research methods model to determine if Ben & Jerry’s truly live their mission. To answer this question, do not feel that you must design a study. Just aim to connect what you have learned about research methods to the real-world situation.A Double Bottom Line: Ben & Jerry's Case Author: Michael J. Worth Online Pub Date: March 06, 2016 | Original Pub. Date: 2013 Subject: Mergers & Acquisitions, Public & Nonprofit Management Level: Basic | Type: Indirect case | Length: 1050 words Copyright: © SAGE Publications, Inc. 2014 Organization: Ben &; Jerry's | Organization size: Large Region: United States of America | State: Vermont Industry: Manufacture of food products Originally Published in: Worth, M. J. (2013). Case 2.2: A Double Bottom Line: Ben & Jerry's. I n Nonprofit management: Principles and practice (3rd ed., pp. 43–44). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781452243092. Publisher: SAGE Publications, Inc. DOI: http://dx.doi.org/10.4135/9781506309668 | Online ISBN: 9781506309668 SAGE © SAGE Publications, Inc. 2014 SAGE Business Cases © SAGE Publications, Inc. 2014 This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes. 2016 SAGE Publications Ltd. All Rights Reserved. This content may only be distributed for use within Johnson and Wales University. http://dx.doi.org/10.4135/9781506309668 Page 2 of 4 A Double Bottom Line: Ben & Jerry's SAGE © SAGE Publications, Inc. 2014 SAGE Business Cases Case In 1978, Ben Cohen and Jerry Greenfield made a $12,000 investment and opened an ice cream company, originally called Ben & Jerry's Homemade. Their goal was to make a profit and also pursue a social mission. As Greenfield expressed it, “We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line,” (Folino, 2010) which some people called Ben & Jerry's “double dip” (Page & Katz, 2012). The company grew through the 1980s and 1990s and remained committed to the social mission of its founders. With the founding of the Ben & Jerry's Foundation in 1985, the company gave 7.5 percent of its pre-tax profits to community-oriented projects. Its operations emphasized environmental sustainability, and it followed enlightened employment and community-relations policies. By 1984, the company was in need of capital for expansion and undertook a public stock offering. This meant that it now had public shareholders (Folino, 2010). But by 1999, the stock had fallen from $34 to $17, and some observers said that Ben and Jerry's management style did not include the discipline that investors demanded (Caligiuri, 2012). In 2000, Ben and Jerry's announced that it was being acquired by Unilever, a large multinational corporation. The new owners offered assurance that Ben and Jerry's would remain committed to its social mission and that it would operate as an autonomous unit of Unilever, with its own board, including the founders. Unilever made a substantial gift to the Ben and Jerry's Foundation and pledged to continue its social commitment while also making the company profitable (Hayes, 2000). Since 2000, Ben and Jerry's has continued to follow many of the principles of its founders, who also have personally supported many political and social causes.